All about Mass Communication Meeting in a park, discussing about each other’s lives was ‘world affairs’ in the era of our grand-parents. A Panchayat addressing its village and the Politicians giving speeches to win their votes was the limit of extending their views on communicating with a larger crowd. Our parents advanced a bit and read these worldly affairs in Newspapers. Mass Communication was limited to a very narrow mind set in those days. We all very well know that, now, things have changed, DRASTICALLY! Have you ever seen the sun rise early in the morning, the entire scape is splashed with its colors and it only gets better, well this perfectly describes where Media and Entertainment industry is currently in India. By the end of …show more content…
That was when our Grandparents were young. Our parents grew up watching black and white television and we, well we beat them all, didn't we? We had the best thing that the field of mass communication could ever witness, the INTERNET! Mass communication is a pretty easy concept. The word itself says it all. The use of media to communicate with a large population at the same time. The media can be anything. Your daily conversation, that's speech, through your writing abilities, that's Print media, your voice alone, that would be Radio and your physical self, audio and video, Television and movies, yes! Any medium used to communicate a message with a bigger crowd is mass communication. Even art and manuscripts in the pre-historic times were a form of mass communication. Woah! Started a long time ago, didn't it? But just like everything on this planet, mass communication evolved a greater deal in the 20th and 21st century. Mostly, because of the advancements in technology, the medium of communication evolved, revolutionized and brought about a life-changing experience for every human being. Everything has now changed. The way we think, the way we react and the way we communicate, and why not? When you can go all around the world while sitting in your living room that means things have turned …show more content…
Broadly speaking, mass communication has four sub categories- 1. Advertising: How do you think your mother came to know that Complan will make you taller? Advertising basically involves endorsing and selling a product. Every little video that keeps you hooked in the intervals between your favourite television shows is advertising. It is an excellent career option for acting, writing, direction, etc. With evolution of Digital platforms the world of advertising has changed but Tv still continues to be the most invested medium. Several new platforms and types of advertisements have evolved like short stories, blogs, videos etc. Because of Social media platforms the advertising now happens every day and every minute. 2. Broadcasting: This is what you probably get scolded for the most after video games. The television, films and the radio. Whether it's your favourite cartoon Doraemon, reality show Big Boss, movie 3 Idiots and your daily dose of music 93.5 Red FM, all of it comes under Broadcasting. A single source broadcasts its message on a communication medium to reach masses. Again actors, writers, RJ/VJ, producers, directors, news readers, you can be any one of
Over the centuries, the media has played a significant role in the shaping of societies across the globe. This is especially true of developed nations where media access is readily available to the average citizen. The media has contributed to the creation of ideologies and ideals within a society. The media has such an effect on social life, that a simple as a news story has the power to shake a nation. Because of this, governments around the world have made it their duty to be active in the regulation and control of media access in their countries. The media however, has quickly become dominated by major mega companies who own numerous television, radio and movie companies both nationally and internationally. The aim of these companies is to generate revenue and in order to do this they create and air shows that cater to popular demand. In doing so, they sometimes compromise on the quality of their content. This is where public broadcasters come into perspective.
Advertising is as old as civilization itself. They are forever interconnected. If one changes then so does the other. So as our society evolved dramatically by the influence of technology and social media, so did the way we advertised. With the power of technology, advertising gained the ability to be everywhere at once. These locations ranged from billboards, to projector screens that hang from skyscrapers, to even in your homes in the form of commercials. The evolution of advertising in the modern world is both somewhat disturbing and innovative at the same time.
One of the mediums by which this cultural shift has continually happened is through television. Not only does culture affect choices made by those in the television industry, but popular series and talk shows, whether intentionally or not, name what culturally acceptable regarding many social issues. Television, TV for short, is referring to the telecommunication medium by which ideas are transmitted into moving pictures. The Television industry will be defined as the group of brains behind the creating process of a television show of any genre. Genres each have their own purpose and effect on the audience; talk shows mean to engage, while sitcoms, drams, mini-series, and television comedies are meant to entertain. Regardless of its intentions, each genre of TV has an affect on the people who internalize what they are watching.
Prior to the Neolithic Revolution, news and traditions were passed down over time by word of mouth. With each additional person, the tale got altered based on that person’s point of view and values. Overtime, these common methods of interpersonal communication, such as the ways humans communicated and what they communicated about, shifted with the change in technology. However, the altering of information remained the same. Much like the oral tradition, modern day media has a way of altering reality. In Neil Postman’s Amusing Ourselves to Death, he argues that the media, both on television and in print, have negatively affected and altered the way societies communicate. Together, the varying mediums cause phenomenon’s in the world to
Any act of conscious communication always true, in varying degrees, two fundamental objectives. One is to inform, instruct and describe, and the other is to entertain or occupy. The products of the mass communication industry made that mandate the particularity that are targeted to a wide receiver, whose acceptance is intended to conquer. The intent of the act is expressed with the term broadcast (spread through mass media), which once meant to sow broadcast the farmland. The cinema, especially the US, is the great communication industry of the twentieth century. Although in recent decades seems to have given primacy to television, the information, education and entertainment on Western culture influence is undeniable.
After all, media marketing is very influential in the world of business and marketing. More and more business are working at creating a more well rounded inter-web advertisement scheme. Through the placement and strategic plan on making the ad and where to put it and how to make the ad stand out to the streamers on the websites the businesses ad is on. Media marketing will continue to grow and proceed as time progresses and more and more people gain access to the internet
The Mass Media is a unique feature of modern society; its development has accompanied an increase in the magnitude and complexity of societal actions and engagements, rapid social change, technological innovation, rising personal income and standard of living and the decline of some traditional forms of control and authority.
influence of mass media on sport : Influences of Mass Media in Sport When communication is spread not just between two individuals but rather between tens of millions of people it is known as mass media. Mass media is known as the central nervous system of society. "Mass media has many different purposes, such as providing information, entertaining, persuading and also by carrying a vague general function of culture to millions of people."(Frederick 18). In order for mass media to exist, there must be an audience. Today's society is very selective; each receiver reacts differently through his or her own experience and orientation according to mass media. Therefore, mass media exists in many different forms such as magazines, television, newspapers, internet, motion pictures, and even plays.
The introduction will aim to trace the trajectory of our growing dependence on media and its role in shaping
Mass communication is to use a source or medium to reach a large audience to communicate your message. People are communicating with each other since the evaluation of human, and with the passage of time it become more and more advance. After the emergence of media and development of new technologies, it gave birth to different media theories and these theories showed a transformation over the last two decades. Mass media communication theories divides in four following eras:
The history of mass media can be said to have started in the ancient Greece. Philosophers, generals and politicians of the ancient Society discuss issues and spread them to the public through the use of word of mouth. Ancient Greek Drama and poetry can be considered as a form of mass media, communicating a message to the society. In other words, since the early years people have always been influenced by Mass Media. In today's world people cannot live without Mass Media and with the help of technological improvements sending messages to the masses is becoming easier and easier.
Usha Reddi 1989: Media and culture in Indian society: conflict or co-operation. Osmania University, Hyderabad.
Nowadays, advertisements are pretty much exist in many form at everywhere whether through print and broadcast as well as via online. There is no business that does not have marketing activities involving advertisements in the world today. The basic purpose of an advertisement being made is to sell a product or service to the potential customers.
Technological development especially in telecom sector for example, global infrastructure, of technology, wireless system, internet, and undersea fiber, all these inventions has developed much information which can spread faster and firmly across the world in limited time span. So with the electronic media television, newspaper, radio is replaced by internet and computers laptops, tablets, cell phones etc took place and replaced the old traditional media with the new media. Socialization becomes easier for people now, they do not wait or rely on old media for getting information and feedback, and they have access of internet now to get the information about what they want to get know about international and national level. Global communication provides not only the local information but tells about the international currents happenings as well. No doubt online media provide information 24/7 all the time, but on the other hand this point also cannot be ignored that by providing such comfort of knowledge to the people and decreasing the difficult of time and space from people’s life, what sort of impact does global communication has on an individual’s level after having such easiness in one’s
In the past, the means of communication were limited. The only means of communication was writing a letter or sending a telegram. The number of people one knew of were limited. At that time, one might not know the person living on the other side of globe but they did know who their neighbors were. They talked and interacted with each other and knew what others were going through. They communicated to less, but communicated more. Sadly, today, one knows the person who lives several thousand miles away through social media but one does not know his next door neighbor. An example of this is cited by Marche, a novelist who writes a monthly article for Esquire. Marche states, “Yvette Vickers, a former Playboy playmate and B-movie star, have been 83 last August, but nobody...