Importance Of Managerial Economics

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Economic Fundamentals Akawak Ejigu California Southern University Economic Fundamentals Review of Subject The increasing complexity of today’s world of business brought forth greater challenges for both the firm and its managers. The rapid rate of technological and digital advance as well as greater focus on product innovation and processes that influence marketing and sales techniques have contributed to the increasing complexity in the business environment. This complex environment together with a global market where input and product prices are continuing to fluctuate and remain volatile. Such changing environments creates a pressing need for sound economic analysis before making managerial decisions. Managerial decisions are an important component in achieving the objectives of an organization. The success or…show more content…
Therefore, to achieve this objective, managers have to make choices in decision-making, which is the process of selecting a course of action from two or more alternatives (Weihrich & Koontz; 1994, 199). A sound decision making requires extensive knowledge of economic theory and the tools of economic analysis, that are directly related in the process of decision-making. Since managerial economics is concerned with such economic theories and tools of analysis, it is very relevant to the managerial decision-making process. According Spencer and Siegelman managerial economics accommodates traditional theoretical concepts to the actual business behavior and conditions by amalgamating tools, techniques, models as well as theories of traditional economics with actual business practices and environment in which a firm operates. According to Edwin Mansfield, “Managerial Economics attempts to bridge the gap between purely analytical problems that intrigue many economic theories and the problems of policies that management must
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