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The evolution of graphic design
The evolution of graphic design
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Hello, My name is Chyyan Blackwell and my topic is on graphic design and its importance to all companies. I chose this topic because I am interested in graphic design and I wanted to give reasons for why people should appreciate it more. So graphic design is when you use art to create a picture, symbol, or logo for a book, newspaper, food, drinks, buildings, or anything that you want to be branded.
Graphic design I feel gets overlooked by lots of people and it gets unappreciated by lots of people, but it actually plays a bigger role in business than you think. Graphic design has technically been around for centuries. It could be said that the first types of graphic designs were symbols that people made years and years ago. Those symbols were
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Centuries ago when people started making buildings they made the buildings, they made those buildings for specific purposes. They made buildings like churches, schools, stores that sell food, stores that sell water, all different types of buildings. But these people had a problem, it was very hard to tell what buildings were for what. Then somewhere, someone got the idea to decorate the buildings to be able to easily tell what the building was for. It started when they put murals on the windows of the churches. Then they made pictures for the stores to represent them. Then they made pictures and symbols for stores and buildings that weren’t houses. This is where the basic idea of graphic design and …show more content…
But as more people were making these newspapers people didn’t know who were making these papers. So the solution? Give the papers logos in order to know the people who made the paper. This told people who made the paper and gave the building it came from exposure. Because of this they also started actually making advertisements for their newspapers using signs and posters. In the mid 20th century, digital design, branding and advertising were being developed. The earliest known digital graphic designing tool was called “Sketchpad”. This lead into the late 20th century, specifically the 80s. Digital graphic designing was starting to develop more so people could make more interesting, colorful designs. This could also not only make the branding and advertising look appealing, but also make the actual products being made look more appealing. From then on, digital graphic designing and designing in general only grew into the advanced designing tools we have today. So why did I go over this? To try to give you an idea of how important graphic designing really is in the world. In business, people tend to look at graphic design like its not very important to business and that it's just for decoration, but graphic design is one of if not the most important part of making a company. Today I want to share my arguments as to why its so important for
...several artistic techniques. These pieces of art are showcased in an environment where they can be enjoyed by amateurs and expert art lovers alike. All of the architects mentioned joined together not only the modern architectural techniques of their time, as well as the famous styles of the past to create Museum buildings that became their own pieces of art.
He suggests that the use of “electronic imaging prevents imagining and promotes thinking about architecture rather than bring architects, contractors, clients and critics to think within architecture” (275). Inspired by Frascari, the strategy of technography is encouraged (278). This is a “different way of thinking about the relationship between a [working] drawing and a future building. Rather than “simply Cartesian, technical lines showing edges, corners and joints these technographic drawings reveal both the symbolic and instrumental representations of the future building.. it is to make visible what is invisible”. Ridgway remarks, “The fact that any of this could be considered contentious indicates that extent to which architects have become alienated from the heart of their profession” (279). He asserts, “Part of any technography must be an acknowledgement of the historical context of construction knowledge. This is not only so we can better understand our rich architectural ancestry, but because it re-establishes a connection with the origins of our profession in building” (279). Rather than a “miniature projected representation of an imagined building, details are drawn as poetic constructions themselves, following the logic of drawing and not building and representing the “built detail symbolically, in addition to instrumentally. The symbolic and practical are one and the same thing” (280). “What are the symbolic qualities we are trying to embody in our buildings and how would we represent them in drawings?” becomes the question (278). These drawing “may not be easy or straightforward to understand or interpret.
During different historical eras there is an overall theme that follows it. And during these periods art and architecture is created and represents that theme. For example take The Colosseum and The Ball Court, Copán. Each of these structures were created to bring entertainment, but has violent undertones. The Colosseum was made as a gift to Rome, and a way for the emperor to build the Roman peoples trust in him, but even though it was created as something positive, it was responsible for millions of human and animal deaths. The Ball Court, Copán was used for a game that was popular across Mesoamerica called the Ball Game. But like the Colosseum it was more than just entertainment. This game had religious significance and in certain cultures it was a gladiator contest as well.
Drucker, Johanna, and Emily McVarish. "Corporate Identities and Inernational Style." In Graphic Design History: A Critical Guide. 2. Reprint, Boston: Pearson, 2013. 247-257.
At the beginning of the nineteenth century, political discomfort had spread over France, and posters became the dominant aspect of visual philosophy in Paris. (MiR appraisal Inc. (2011) Father of the modern poster: Jules Cheret) Posters were an expression of economic, social and cultural life, competing for entertainment audiences and goods consumers (Jeremy Howard (1996), Art Nouveau: The myth, the modern and the national, Manchester University press, The Art poster From Graphic art to design 1890 to 1914). Furthermore, poster design was an outlet for the innovative energies of gifted artists (David Raizman (2003), History of Modern design, Art Nouveau and Cheret, Lawrence King, London, P.56). This was apparent because of the progression and transformation of technology, such as colour lithography.
...just the physical features. This is the same way Gothic Architecture was design to overwhelm and make feel the individual inferior to the institution behind the building. Consequently, the conceptual aspect of the building came as a secondary element in the design of the building. Such as the experience and feeling of the people coming to this building and being inside. The same way Gothic Architecture did it.
It revives our humor and imagination and it gives us a visual reference. Ornamentation has an artistic intention and highlights architectural moments. In architecture, ornamentation can be divided into three main categories. Mimetic is the idea of imitating symbolic or significant forms and forms which have definite meanings. Applied ornamentation tends to add beauty to any structure. However, organic ornamentation focuses mainly on the functions and materials of any building. In the 20th early century, the anti-ornament emerged. Architecture today, is primarily about space. Ornament, on the other hand, has to do with non spatial figuration. The aesthetic functions of ornaments can be reduced to the practical details of a basic building. The entire building can be an ornament, there is no need to add ornament over. Also, today, other means of visual communication have replaced ornamentation which became a dead
Technology and social change have long been vital in the evolution of graphic design and its importance in the society. In particular was the Industrial Revolution between 1760 and 1840, which brought about the transformation from agrarian to industrialized societies across Europe and America. Mass production was made possible by new technologies; availability and variety of goods increased and cost of manufacturing decreased, accompanied by the higher standard of living for many people. A consequence of mass production on graphic design was that it led to the demise of the unity between design and production. Craftsmen were replaced by modern technologies, sacrificing artistry for speed and cheaper production.
Many do not consider where images they see daily come from. A person can see thousands of different designs in their daily lives; these designs vary on where they are placed. A design on a shirt, an image on a billboard, or even the cover of a magazine all share something in common with one another. These items all had once been on the computer screen or on a piece of paper, designed by an artist known as a graphic designer. Graphic design is a steadily growing occupation in this day as the media has a need for original and creative designs on things like packaging or the covers of magazines. This occupation has grown over the years but still shares the basic components it once started with. Despite these tremendous amounts of growth,
appeal of logos by the organization of everything as well as the detail given either. In a
Throughout the world, there are an abundance of diverse cultures, each truly unique in comparison to another. Culture is described as the “characteristics of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts” (Zimmermann). Each of these traits is what sets each society apart, and is what influences their expression of design. Throughout this course, we’ve learned how planning and design have varied all through history, however we decided to take it a step further and focus on how different regions throughout the world create spaces that reflect their own cultures’ particular interests. Being a group composed entirely of Interior Design majors, our emphasis is investigating the use of material, color, motifs and layouts of their interior spaces, and how they reflect their societies. Not only do we explore a culture’s influence on design, but we briefly touch on environmental factors as well. Of all of the regions throughout the world, we decided to focus our research on the cultural practices and designs of Mexico, India, and Japan. Our reasoning behind centering on these three cultures is that these cultures are some of the most well-known, yet each entirely distinct within their own way, thus providing a greater understanding of design styles around the world.
Interior design is one of the most important professions. When thinking of design and architecture industry, it is necessary to keep in mind that the professionals emphasis on matters of everyday life when commencing a project. Important sectors of interior design consist of: residential, commercial, hospitality, healthcare, education and corporate designs. Thus, the field deals with numerous factors and affects almost everyone in some way. Design is goal-oriented– it strives to achieve a certain purpose. An essential goal of interior design is to create functional spaces that convey a specific mood for an audience using design elements, thus outlining a design for communities versus individuals.
I was interested particularly in doing graphics design and the visual communication that I was inspired by combining images phrases and ideas to illustrate to the target and audience so that they would impact and react on those kind of illustrated for e.g. the billboards, poster, the product packaging and lots of more advertisement there. There are lots of elements on different types of media that I have already mentioned but there are also examples like Logos which really encourage people and make those people to think about logos. There are also lots of books designs and magazines advertisements thinking from these graphics design use of socially, morally ethical thinking mainly it happens when people do mostly think about positively and negatively so it would affect people’s mind and they would think more in detailed meaning which is called graphical visual communication, to demonstrate the recycle logo which would be advertise the recycling of ‘trees hunger and suffer do recycle paper’.
In its simplest form, corporate identity is a function of design that includes the name of the organization, its logos, the interior of the buildings, and visual identification such as uniforms of the staff, vehicles and signage. For a long period, graphic designers have remained highly influential been hugely influential in two regards, in that they articulated the basic tenets of corporate identity formation and management and succeeded in keeping the subject on the agenda of senior managers. Currently, symbolism, or design, has assumed a greater role and has moved on from merely increasing organizational visibility, to a more serious position of communicating corporate strategy (Ollins, 1978). There were now three main types of visual identity such as Monolithic (single brand visual), Endorsed (parent brand endorsing a sub-brand) and Branded (a plethora
In the art community there is a lot of controversy in distinguishing what the difference between an artist and a designer. Designers are told they are not artist and they need to stop thinking they are artist. When dealing with art and design specific demographics and viewers interpret the messages of each subject in different ways. Art is said to be elucidated and design is said to be understood. Artists usually develop a work of art with the intention of bringing an emotion viewpoint, instinctive feeling, and or state of mind. When you look at an artist work it cannot be limited to just exhibiting one individual thought or just one individual meaning. That is a big difference when it comes to graphic design. Graphic design usually has a very specific goal and point to make. When dealing with graphic design there should not be any room or space for any mixed messages or multiple meanings. The audience of the design should immediately understand the design that the designer created. Art connects to people differently in so many ways. The only reason it connects to people in different ways is only because it is interpreted differently.