Importance Of Goal Orientation In An Organization

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We often see goal-orientation occur at different levels within every organization. The first level of an organization that should be goal-oriented is the strategic level. The strategic level usually consists of the CEO, or any other top management. These are the decision makers. They control the direction of the organization, and their decisions greatly impact the people underneath them. Tyler Lacoma says, “On a strategic level, organizations attempt to use their vision statements and core competencies to stay goal-oriented whenever possible.” The CEO of an organization, or the top management, is responsible for creating the mission statement and should be able to analyze the core competencies of the organization. However, if this isn’t done…show more content…
Goal-oriented leadership may involve establishing goals that descend down the organization, or a sequence of goals that act as steps toward a long-term objective (Myers). Goal-orientation at the strategic level can also be used to train and grow managers into leaders. According to David DeGeest and Kenneth Brown, “many organizations still struggle to find and develop qualified managers.” With a goal-oriented manager, he or she can motivate employees in a successful way to achieve the tasks given to them. A goal-oriented manager is also very important to keep the employees focused on the goal ahead of them. If the manager doesn 't have a clear understanding of which goal needs to be accomplished, the employees can’t be expected to work towards that specific…show more content…
Each employee must understand the task at hand, and the end goal. However, each individual will also have a different way to reach that end goal. This is why managers must be able to break down these goals into attainable tasks that can apply to the individuals within the organization. It is not about making sure every employee has the same way of reaching the goal, but that they reach it in the end. The manager must motivate each employee differently. If the manager can successfully motivate each individual, their tasks will be completed, which will lead to the unifying power of goals (Whitestein Tech,
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