Importance Of Customer Relationship Management

INTRODUCTION

A customer is the one who is very important to any business of any organization the customer is the one who purchase the good or services produced by a business. To attract a customer is the primary goal to all the businesses because the customer himself who create demand for goods and service. Customer relation or customer service is refers to the way where the business communicate and interact with the public to gain and retain customers. To attract a customer is very difficult for any businesses and the best way to let your customer keep visiting your organization or purchase your product is to give them a good services.

“CUSTOMER IS ALWAYS RIGHT, CUSTOMER IS A KING AND A CUSTOMER IS A QUEEN”

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Customer relationship management is defined as the concept used by companies to manage their relationship with customers, which may include attracting

• It also reduce the number of customers who stop buying or using products of a company by enabling the firms to customize and personalized the products according to user needs, preferences, buying habits etc.

• Enables provision of better customer service and support across all the touch points, whichever the customer uses.

CUSTOMER SERVICE

Customer service means on how to take care of the customer needs by providing and delivering professional, helpful. In order to make the customer happy and loyal the one who in the service should listen to the customers and helping to resolve their issues, listening is such a critical and sometimes overlooked part of customer service. It is also making the customer satisfied making the customer satisfied is important to the company. It is also essential to build the