Importance Of Consumer Behaviour In Shopping

1.1INTRODUCTION: In today’s competitive market, consumers are the kings. They are the decision makers. The behavior pattern of the Indian consumer has undergone a major change in the organized retail sector. The consumer landscape is changing very fast. Occupational changes and penetration of media have caused a significant change in the way the consumer lives and spends his money. Consumer now wants to eat, shop and get entertained under the same roof. Consumers today see an exciting explosion of choices, new categories and new shopping options and have increasing disposable income to fulfill their aspirations. They are looking for more information to make these choices. Consumers are increasingly seeking convenience in shopping and want the shopping experience to be enjoyable. Shopping is no

The study primarily focuses on the consumers buying behavior in a mall. It helps us to understand the mindset of the consumers, by which we can develop more products according to their needs.

For this study the Reliance shopping mall in Salem will be chosen. Primary data, which is the feedback received directly from the consumers, will be collected and represented in statistical form. The outcome so obtained will be analyzed and possible conclusions will be drawn. . The growth factors for the shopping malls are the conscious citizens who prefer a sophisticated environment to shop and also with so many international brands making its presence in India, it has created the need to establish a place which has everything within one roof. The concept of shopping malls in India is largely gaining popularity as it attracts customers by way of excellent ambience, style and elegance, having the potential to make one shop and enjoy the experience as well.
IMPORTANCE OF THE