Importance Of Airasia Culture

One of the aspects of Asian culture that is taken very seriously is respect. It is very crucial in almost all the Asian countries like China, Malaysia or Japan. In Asia respect can also be related to giving face or in mandarin, “gei-mianzi” (给面子). It is a concept of respecting others reputations, personally or even in the business world.

Giving face or “gei-mianzi” is something that can be taken away, given back or earned. How is it taken away? It can be when an individual or an organization is openly criticized, insulted or made fun of. Doing something of this sort to an organization would equal to challenging the person of authority in that organization. In contrast, situations like this can be avoided or overcome by solving the problem

He is proud that the firm’s lack of hierarchy (very unusual in Asia) means anyone can rise to do anyone else’s job. Every month Mr. Fernandes spends a day as a baggage handler, every two months as cabin crew, every three months as a check-in clerk. This lets him know more about the situation of his company and he personally feel the importance of different roles. He has even established a “culture department” to “pass the message and hold parties”.

The employees understand and subscribe to the Group’s core strategy and actively focus on maintaining low costs and high productivity. They also encourages open communication which creates a dynamic working environment and employees can communicate directly with AirAsia’s senior management and giving ideas on how to increase its productivity. Besides that, they provide really good service and teamwork. They do simple practices like providing services and giving help to customers in need. For example, some emergency case on customers or pregnant

The east culture emphasizes deduction, reasoning is done from common to specific. The East culture favors comprehensive thinking and have uniting various parts of the object as one entity. For example, reducing normal principle into specific conclusion. However, west culture emphasizes induction, reasoning is done from specific to common. The west favors analysis thinking and gives priority to the part of thinking. For example, they decompose a complete object into various composing aspects from an idea and find out common essential on same situation from the characters of many specific