Importance Of Advertising On Social Media Marketing

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HA= There is a statistically significant relationship between opinions on the advertising on Facebook and the purchase outcome.
2. HO=There is no statistically significant correlation between the occupation of the respondents and the purchase outcome.
HA= There is statistically significant correlation between the occupation of the respondents and the purchase outcome.
3. HO= There is no statistically significant correlation between awareness of the products and services and their availability and consideration for purchase.
HA= There is a statistically significant correlation between awareness of the products and services and their availability consideration for purchase.
4. HO = The influence of Facebook ads on the purchase intention does …show more content…

Blog Comments & Forums–These refer to online forums, which allow members to hold conversations.
Social media platforms today like Facebook, Twitter and LinkedIn etc. have created online communities where people can share as much or as little personal information as they desire with other members. The result is an enormous amount of information that can be easily shared, searched, promoted, disputed, and created. According to the Nielsen report, global consumers spend more than six hours on social networking sites. With 50+ million active social media users, Indians spend more time on social media than on any other activity on the Internet, according to Nielsen. In fact, 80 percent spend more than 15 minutes per day on social media every day.

Social media marketing can be explained as gaining website traffic or attention through social media sites. Social media marketing is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Social media marketing helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being

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