Importance And Importance Of Marketing Plan

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Businesses utilize strategies and implement them through the execution of a plan. With marketing becoming more complex due to the increased competitiveness of business it is essential to be organized in executing a particular marketing strategy therefore marketing plans have become important. With marketing plans playing a crucial role in business’s success it is important to have a fundamental understanding of it and how to develop your own if required. To begin the process you have to comprehend the reasons why a marketing plan I beneficial to any business and establish a purpose or “end goal” for the marketing plan. Once this criterion has been met you can begin to develop strategies based on a detailed market assessment while remaining in the limits of your particular budget. All three of these…show more content…
Understanding and possibly developing a marketing plan is essential for any businessman or businesswomen at all levels of an organization in order to successful execute it and achieve the desired end goal.
A marketing plan is vital to implementing a marketing strategy because it outlines everything related to marketing a particular offer or the entire strategy over a short term period of time to the entire business. Although it may appear to be complex and similarly structured to a business plan it is fairly simple once you have an understanding of its concept. According to Tanner and Raymond (2012), the purpose is to “influence” everyone affiliated with the business to “invest money, time, and effort” into successfully executing the marketing strategy (pg. 339). While this is the most important reason why a marketing plan can be beneficial to an organization it is important to also realize that a marketing plan

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