Social Psychology: The Implicit Association Test (IAT)

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Implicit Association Test (IAT) The method primarily used throughout research was the Implicit Association Test (IAT). This test is a measure used in the study of social psychology that is used to predict a person’s first association between different mental representations in one’s memory. In these particular studies the IAT is used to detect one’s behaviors, judgements, and decisions suggestive of ethnic and racial discrimination (Oswald, Mitchell, Blanton, Jaccard, & Tetlock, 2007). This test is usually done through technology. In the race IAT, participants would sit in front of the computer and be shown a variety of black faces and white faces. They were also told that one button on the keyboard is associated with the word “old” (negative), …show more content…

As said earlier, in one study researchers used different conditions to assess the differences in people’s behavior. The two conditions were the prejudice condition and the no prejudice condition. The prejudice condition involved one’s religion being mentioned. The participants were in a casual setting and thought that all the other men in the room were Gentiles and knew they were Jewish. After interacting and the experiment concluded, the men were asked to fill out a mood adjective check list, and rated themselves on positive and negative Jewish stereotypes and self- esteem traits. On the other hand, in the no prejudice condition religion and ethnicity were not mentioned which left the men with attribution to prejudice (Dion & Earn, …show more content…

Women are taught to only speak when spoken to, and to be housewives while their husbands take care of the family financially. These ideals trace back to the day of the caveman era. Over the years women have become more tired of not being treated equally compared to their male counterparts. So to combat this problem the women have fought to gain equal rights as men. One way they did this was to fight for equal rights and respect in the workforce because at one point women were completely absent in the workplace. This finally changed between the years of 1966 and 1982 when the amount of women in the workforce increased by 119.4% (Lips & Colwill,

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