Impetitic Case Study, Demographics And Demographics In The Market

Case Study

Demographics are very important part in marketing a brand or tournament research. Demographics involve the study of populations, they represent the influence that these populations have on the market. Understanding and knowing the demographics of the sport of tennis in a particular region, will assist in shaping the marketing plan. Identifying relevant demographics can help James Green in marketing a plan to attract spectators and keep them coming back. Improving and sustaining the popularity of the event. Mr. Green can get a sense of how the sport is perceived in a region, helping in identifying the advantages and disadvantages. The information would be useful in helping create promos or specific advertising to attract spectators. He could use data to see in comparison to other popular sports in the area, what keeps them coming back for specific events.

A number factors can be identified and applied to a demographic. Basic demographics such as gender, income, age, technology know how, mobility, education, and age. Each of these can be filtered into a broad range of subcategories based on what is necessary and needed. Mr. Green’s goal should always be the same: understanding your target audience. Demographics research reveals what makes them tick. Demographic research needs to have an interval to ensure Mr. Green that the plan changes with the demographic. Demographics are like trends in behavior, as they change over time.

Periodic research will allow him to identify what is working and what isn’t. This particularly applies to demographics research as much as any other component. He should target groups from initially that are most likely to be attracted to tennis tournaments. The most effective methods is a survey, whi...

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...raphic. Even with all of the demographic data analysis, there has to be analysis of the results to further sharpen the marketing strategy.

In sharpening the marketing strategy of the tournament, there would have to be an analysis of what worked and what didn’t. The organization would use a strategy for evaluating each marketing idea. The evaluation would reveal whether or not to sustain, modify, or eliminate strategies used. One method in analyzing market data is the SWOT method. Each strategy is measured base on strengths, weaknesses, further opportunities, and threats or competition. SWOT analysis is an effective way to fully understand where marketing strategy is. What can be improved and the challenges of the strategy. In the initial year of the tennis tournament, Premier would due and analysis of the strategy and plan used to promote the tennis tournament.