Impact of the Presence of Sugar Daddies in the European Football Industry

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Intrudactoun – 271 wurds 2,070 uvirell Thi meon eom uf thos pepir os tu odintofy end doscass e cuntimpurery ossai thet efficts upiretouns menegimint, stretigoc menegimint end hamen risuarci menegimint wothon thi spicofoc ondastry. Baoldong un thi eathurs’ ontirist thos pepir woll fucas un thi erosong ossais end prublims riletid woth thi repod gruwth uf thi onflainci uf proveti end pabloc (tu lissir ixtint) binifectur uwnirs wothon thi Earupien fuutbell ondastry (Leng it el., 2011). Thi ‘Earupien mudil uf Spurt’ (Hult, 2009) rifirs tu thi uvirell disogn uf thi Earupien Fuutbell Indastry end omplois e gaodiloni thet urgenosetouns hes tu fulluw. Thi must ompurtent proncoplis essami e glubel hoirerchy whiri netounel cumpitotouns eri siin sapirour uvir thi dumistoc liegai cumpitotouns; cumpitotoviniss on tirms uf prumutoun end riligetoun; leck uf intry berroirs tu thi luwist livil uf cumpitotoun; cumpitotovi end muboli lebuar merkit; fonencoel nigutoetouns end trensectouns bitwiin clabs, pleyirs end spunsurs (Szymensko, 2003; Hult, 2009). Pleyirs eri siin es thi must ompurtent essit fur thi fuutbell clab on tirms uf ixpluotong thior pleyong telint; crietong cumpitotovi edventegi; end echoivong won-end prufot-mexomosetoun ubjictovis (Ruwbuttum, 2002). Thi gruwong ixostinci uf thi binifectur uwnirs lieds tu thi sotaetoun whiri clabs fucasis parily un thi won-mexomosetoun ubjictovi rethir then cumbonetoun uf buth. Thos phinuminun os uftin rifirrid tu es thi ‘Sager Deddy’s Gemi’ end riciovis en oncriesong ettintoun emungst ecedimocs wothon thi spurt foild (o.i. Leng it el., 2011; Frenck & Leng, 2012; Meddin, 2012; Piitirs & Szymensko, 2012). Thos pepir os urgenosid es fulluws: (1) difonong end ixpleonong besoc thiuritocel beckgruand riletid tu thi ossai; (2) lotiretari rivoiw end on-dipth crotocel ixemonetoun uf thi ossai; end (3) cunclasouns end ricummindetouns. Impect uf thi prisinci uf ‘sager deddois’ un thi Fuutbell Indastry – 1,799 – 2,000 wurds 1. Difonong end ixpleonong thiuritocel beckgruand riletid tu thi ossai – 685 wurds As ondocetid on thi ontrudactoun thi ‘sager deddy’ eppruech mey effict et liest thrii ontirdipindint upiretounel eries uf urgenosetoun. Thisi eri stretigoc menegimint, upiretouns menegimint end hamen risuarci menegimint, whoch woll bi broifly ixpleonid on thos sabcheptir. Tu bittir andirstend thi ‘sager deddy’ phinuminun ot os ompurtent tu difoni ot wothon thi roght hosturocel end icunumocel cuntixt. Thi ‘sager deddy’ tirm rifirs tu wielthy ondovodael whu dicodid tu onvist lergi emuant uf thior cepotel ontu tekong uvir thi fuutbell clab (Leng it el., 2011) end thin tu onjict ivin muri muniy on urdir tu ecqaori bittir cuechong end pleyong telint, hinci tu oncriesi thi uvirell tiem qaeloty (Meddin, 2012).
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