Impact Of Social Media Marketing

Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you. Forbes estimated that in 2011, Facebook and its founder Mark Zuckerberg were worth an estimated 50 billion dollars as a result of its growing popularity.

1. Introduction In recent years we can see that social networking sites are gaining popularity as particularly in business environment. For the growth of social networking sites; sky is the limit. The very first social networking website came in the market just a decade ago, since then the way we communicate with other people has also changed. Social Networking sites like Facebook, Linkedin, Twitter and many more are so well-established in this contemporary digital globe that they are blended in our daily routine very easily.

Twitter was created in March 2006 and in July 2006 the Twitter website was launched. The service grew worldwide popularity in a short amount of time; it had 500 million registered users in 2012, who posted 340 million tweets per day. The service also handled 1.6 billion search words per day. Twitter is now one of the ten most ever visited websites, and it’s been described as "the SMS of the Internet." It’s one of the most successful start-up companies of all time by market capitalization, revenue, growth and cultural impact.

The market value of the Facebook is about $15 billion based on its share sold to the Microsoft. Due to its increasing popularity and key position in the social media market, going public is an inevitable trend. The aims of the Facebook IPO are to create a public market for its existing shareholders and take a share of the public equity market. In view of the above-mentioned facts, people will have a great enthusiasm for Facebook IPO. However, the underwriters of Facebook has raised the price of per share higher than its intrinsic value to make more money.

Appears that anywhere you look today you will find someone using social media. With advertisements and commercials even billboards Social Media appears to be anywhere you look. Social Media is such a big thing today, according to study provided by the website Socialnomics, individuals devote 700 billion minutes every month on Facebook (statisticbrain.com). Social Media has now become so much better for advertising that it is changing how business is done. Look past the posters in social media sites as LinkedIn and Facebook, there is a craze developing and corporations are finding themselves more so operating with social links for routine business.

Established in February 2004 by Mark Zuckerberg, Facebook is a privately-owned social networking website that helps people and companies communicate, socialize, understand, engage and transact more efficiently and effectively with friends, family, colleagues, employees, customers and relevant targets. Facebook is the dominant social network in over 100 countries and has more than 1.19 billion monthly active users, it's growth of members in the past few years has been phenomenal (only less than 10 years). Facebook has a powerful business model. Even though the most active group will however be the 16-45 year olds, Facebook’s diversification is an ingenious growth strategy. This is because it not only has the largest growth of members but also has the largest percent of active users.

Zuckerberg (2012) states that as a result of the change in business, the Facebook brand with be expanded, while also becoming competitor orientated. Lastly, this paper will conclude by explaining the impact those factors like customer/competitor orientation and branding, have on the sustainability and corporate value of an organisation like Facebook. The multi-billion dollar non-commercial business ‘Facebook’ is one of the biggest competitors within the social media market and is visited approximately by 400 million users monthly, (Carlson 2010). Quickly reaching Facebook’s level of popularity, Instagram’s user base is made up of 200 million members, with over 20 billion posts made within two years (Instagram blog 2014). This rapid level of success sparked interest from other businesses like Google (Constine et al.

After 7 month the company sales increased by 107 percent. Company sales increased tragically because YouTube is the wide media website and YouTubers like crazy and funny videos; with this, the view counts reached millions views per video, which led to increase the sales of Old Spice products. Relaying on the internet is now a major factor for a success of a company. Facebook, Twitter, Instagram, Pinterest…, with the growth of social media people cannot live without them... ... middle of paper ... ...use of technology. Lastly one must not post useless materials on social media networks.

This is because of increased use of mobile devices, the growth on social media ad revenue, and the impact of advertising on media bias. In 2016, use of mobile devices such as smart phones and tablets have arguably become the primary source for social media. People are connected almost 100 percent of the time, there is constant communication and information sharing. The mobile ad revenue in the United States is supposed to increase from 1.5 billion in 2013 to as estimated 7.6 billion in 2018. That is a 38.3 percent growth rate (Bennett, 2014).

New Social Media Tools For Photographers A round up of other social sites that can help you to achieve your marketing objectives. INSTAGRAM When Facebook acquired the app for $1 billion in cash and stock in April 2012 many stood up and took notice. The social networking service enables users to take pictures and videos, edit them with filters, and share them across a variety of social media. Instagram’s feed is designed specifically for visual stimulation and to encourage interaction. Since its launch in October 2010, 150 million users have signed up and shared a total of 20 billion photos.