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Negative and positive impact of technology on hospitality industry
Uses of ICT in the hotel industry
Uses of ICT in the hotel industry
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Poon (1993) described in his that how technology have helped resolving hospitality and tourism industry issues over the last few decades. He defines information and communication technology as collective expression given to the most recent developments in the mechanism (computers and communications technologies) and mode (electric) that used for acquisition, processing, investigation, storage, retrieval, and use of information.
(Paul, 2003) Purchasing Systems Solutions (2004) describes how technology can assist in managing purchasing and inventory. A principle inventory item for a hotel is the number of rooms available. Although, rooms are fixed, Information technology can help maximize the use of this inventory item. Customer Relationship Management Solutions (2005) discussed how Information technology can help in the collecting and use of guest data to be used to personalize the guests stay in the hotel. By personalizing the service, the guest feels “special” and is more likely to return to the same hotel, thus aiding in the maximization of revenue on the inventory asset (the room)...
Innovation division builds up an official site which empowers clients to book a room from anyplace on the planet. Also, for extra administration, its site empowers to make a demand for the airplane terminal get and more by chance to visit with one of the administrator on the site. In the globally focused environment of today, InterContinental meeting has turned out to be one of the world's driving lodging networks. One of the key achievement variables was the expansion in the use of innovation. These days, innovation adopts an imperative part in picking up consumer loyalty and tends to the requirements of the majority of their customers (King,
This study will make inferences by content analysis in line with “Analyzing the Use of an Advance Booking Curve in Forecasting Hotel Reservations” “Hotel reservation methods--a discriminant analysis of practices in English Hotels” “A comparison of forecasting methods for hotel revenue Management”. As well company information from annual reports (2014 and 2015) will be analyzed with regard to occurred reservation system failures to conclude recommendation for how capacity utilization and demand management can be enhanced by updating current reservation system with better forecasting capabilities.
To meet audience expectations you need to build an experience based upon what they want. Guests are no longer happy to just search for rooms, they want to connect and be connected. Technology is the enabling platform which helps to create this connection and create a rich, dynamic brand experience for your audience.
My paper analyzes the IS/IT (Information Systems based on Information Technologies) of hotel units integrated in a group, using a literature and a case study which examines how the information technology of the ERP type are applied in the hotel units along with its limitations and its advantages.
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
In the sector of management, the popularity of travel distribution over the Internet has provided hoteliers the opportunity to review consumer-generated content across the industry, because these reviews and ratings provide a powerful tool and a wealth of data to hotel management. Also, it is important for hoteliers to take consumers’ negative comments seriously in order to provide a service recovery or change product to better suit consumers’ needs. In article “The implications of social media on customer relationship management and the hospitality industry”, it is said that hoteliers have found that review of the information in comments enabled them to make management decisions that resulted in improved service operations (Rosman & Stuhura 2013).
Another goal is to act like an automated sales force, tracking the customer’s account history for repeated sales then come up with suggestions. Lastly, the heavy use of technology will keep the customer up to date on things such as inventory and tracking information. Technology will also manage growth and demand, especially with seasonal products, like Christmas. By doing so, firms are able to get a transparent forecast of projected sales for certain items.
Hospitality is the relation between the guest and host, or the act or the practice of being hospitable. This includes the reception, entertainment and generally looking after the guests, visitors or strangers. The word hospitality is derived from the Latin hospes which means “host”, “guest”, or “stranger”. Hospes is formed from hostis which means stranger. Today in many areas hospitality has developed in various ways, no two ways of hospitality are the same such as in India the term atithi devo bhava is used and guest is considered god like and we are told to respect them as such by touching their feet, in other countries such as the western people prefer a handshake and hospitality is more formal. This is one of the few industries that are directly involved with serving its customers in many significant areas for their wellness that are eating, drinking and sleeping which are some of the most important needs of an individual that a hospitality professional looks after, these are basic things we can provide but the times are changing we are in the 21st century now and the hospitality industry has as any industry been heavily impacted by it. Technology today has completely changed the industry which is why it is important to see which sectors have been affected, where many things have been changed and a new generation of professionals has emerged, which understands it and continues to expand it. This project has given me a new insight into the types of technology that are emerging to improve not only the experience of the guest but also the employees in this industry and their employers. This is why I have chosen five technologies which vary in functioning and development the technologies are Global Positioning Sys...
It has been proven to be one of the most effective management initiatives because it can combine the knowledge, ideas, feelings, feedback from many parties together, especially between an organization and its customers. If this strategy is utilized successfully, it can bring many benefits to businesses. One of the benefits is the development of innovative products. For hospitality industry, two of the main ways to use this strategy is by customer surveying and talking with related parties such as customers, suppliers, business
When talking about substitute goods in the hotel industry it is all about the type of hotel that you are aiming for which will determines how high the treats of a substitute good are. For example, when talking about a hotel catering to a niche population of comfort, modern, and good pricing the treat of a substitute good is extremely high because it is easier to get into these types of hotels. However, when talking about more specific and expensive fo...
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
At least 5 years of the hotel data should be collected in a data warehouse or a data mart. All the old data should be entered into the system and based on ETL (Entry- Transform – Load) method should be loaded into the Data warehouse. If the hotel is not able to provide the historical data then the general data can collected by surveying potential customers, employees and hotel management staff. Mining the large amounts of transaction data allows each restaurant to improve its operations management and product
In addition to this, little research has pay attention on the impact of internet for tourism promotion. However, tourism promotion in traditional media existed some problems. For example, traditional media platforms are difficult to attract and capture the attention of target customers on the one hand. On the other hand, the process of update and transmit information is ineffective, such as advertising in newspapers and television, the content need to repeat several times might be attracted attention from target customers or travellers.
The frontal office of large hotels mostly uses a computerized system to manage the guest information and pass it to other departments in the hotel. The frontal office is made up of a team of people with each person having various responsibilities in handling the guests. For the small hotels front office, the reception desk may not be computerized and mostly the reception area handles all the guest information and also carries out other tasks such as showing guest to their rooms. In general the small hotels do not have a team of people or at times has very few people in handling the guests. (Bardi, 2006)
Information communication technology refers to the combination of science and technology (Moursund, 2005).It further argues that it includes the full range of computer hardware and software telecommunications. Examples of such hardware include cell phones, internet, web, video cameras and wireless networking. Information communication technology is changing everyday in the world of work and it becomes advanced day by day. Most businesses, organizations and commercials they depend on this kind of technologies. The information communication technology plays an important role i...