Impact Of Health Advertisement

CHAPTER 1

INTRODUCTION

1.0 Introduction

This chapter presents the problem statements, objective of the study, theoretical framework, significant of the study, and scope of the study. According to William J. Stanton, the definition if advertisement is consist of activities involved in presenting to an audience a non-personal, paid-for message about a product or organization. Advertising is used to communicate with the present and potential customers. Advertisement is a non personal communication because the communication involved in mass media. The advertisement provides information about the firm, product’s qualities, and place of availability of the product. The information should be complete and true. Advertisement is essential for both the sellers and buyers. In the modern age of production, the manager can push the sale of their product increase with great advertisement. Every firm has advertising that need to tough competition in the market and adapt the fast changes with the new technology to gain more customers. A good advertisement involves creativity and high imagination that matches the expectation of the customers. According to World Health Organization (WHO) stated that the meaning of health is a state of a complete physical, mental and social well-being and not merely the absence of disease or infirmity. Health advertisement was done to persuade people to more concern about health and buy product that give benefit on their health.

1.1 Problem statement

Health advertisement gives impacts on customer purchasing behavior. The impact of the advertisements is more on television than the print media or radio. The problem is nowadays marketers neglect the important role of health advertisement on buying pattern of cus...

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...n they watch the health advertisement. This helps the industry to make the advertisement more attractive and make the customer remember the advertisement. When the advertisement was successfully, the customer would like to buy and try the new product. Then the customer will aware of this product and the sale of the product will increase thus the profit of the company also will increase.

Besides that, the customer or community also will alert about their health. The health advertisements evoke awareness of the important of healthy lifestyle. For example advertisement about stop smoking for avoids disease such as heart attract. When all the community has a good condition of health can increase the standard of life. They can focus on their job and the productivity of the worker can be improved. The company can reduce the cost to pay to the employee for the medical fee.