Illegal Drug Use In Australia

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The illegal drug use issue in Australia is being increase. Thus, Australia Government Department of Health National created a webpage to try to help and decrease the illegal drug use issue. In this essay, I will be using the Grunig’s Four Models of public relation concept characteristic (included Press-Agentry or Publicity, Public Information, Two-way asymmetric and Two-way symmetric.) [Grunig & Hunt 1984] to analyze how this website work and how are these concept and public relation impact to the organization.

Governmental and Non-profit Organizations have to distribute information, toward truth and accuracy in communication, which identify as Public information model [Tench and Yeomans, P.150]. Asymmetrical, One-way communication is therefore …show more content…

Which contain a clear purpose to try to stop the citizens who want to take or took drugs. They also to develop more persuasive communication and incorporates lots of feedback from target audiences and publics; for example they provided a link for the visitors who want to contact them and a link “Need help? ” to help develop a solution to the drugs addicts. Refer to Austin and Pinkleton, “Although campaigns focus on changing a public's mind or behavior, such as approving zoning changes that allow a company to move into a neighborhood, the manager must recognize organizations need to respond to the public as well, such as by helping develop a solution to neighborhood concerns about traffic.” [Austin and Pinkleton, …show more content…

For symmetric communication models, according to systems theory, organization need to bring in resources that enhance their success and deflect threats that can compromise their survival, because they do affect by the environment [Austin and Pinkleton, P. 274]. Symmetric communication unlike the Asymmetric communication, which are relies on honest and open two-way communication and mutual give-and-take rather than one-way persuasion; focuses on mutual respect and efforts to achieve mutual understanding; emphasizes negotiation and a willingness to adapt and make compromises; requires organizations engaging in public relations to be willing to make significant adjustments in how they operate in order to accommodate their

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