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“Ignorance is bliss”. The English poet who said this was definitely not a marketer. For all we know, “Consumer awareness” is probably the most important part of marketing. In the era of digital marketing and social media, creating a buzz is the utmost priority of a marketer. But, is creating a buzz enough? New generation marketers say Yes. How?
Connect between these 4 images will give you the answer. Popularity, 4 brands shown here are a huge success in this digital world. But one more similarity and perhaps the important one which will give us the answer is, Polarization. These brands, movie & celebrity (sadly it IS a movie and sadly he IS a celebrity) have a huge amount of positive and negative buzz. E.g. According to a HBR study, 33% of people Love McDonald’s and 29% hate it. Similarly, 30% love Starbucks and 23% hate it. What is important to note here is that the difference between brand lovers and brand haters is not much and they are almost comparable. This phenomenon is Polarization. A metric, Brand Dispersion has been defined to measure Polarization and use it to survive...
In Barbara Kingsolver’s The Poisonwood Bible, Anatole proclaims that “there are more words in the world than no or yes” (310). He truly shows his wisdom by fully accepting that there is always something that can be more deeply understood. Anatole understands that accepting a new culture requires an effort to understand the differences and that is something that he truly proves to the Price family. Anatole grew up in the Congo with the culture that the Price girls find so strange. When the Prices start living in the Congo, Anatole starts to translate Nathan’s sermons. Once Anatole begins translating the sermons he sees Nathan’s and his family’s intolerance. Throughout the novel, this statement is demonstrated and is disregarded by many characters in many different situations and it completely illuminates the themes of cultural ignorance and global justice.
The paper titled “White Ignorance” written by Charles Milles talks about ignorance within the white race and how it is a multidimensional entity; it’s mentioned there should be a sociology of ignorance. The boundaries for what is deemed as white ignorance is laid out in the paper. These boundaries serve as reminders to the reader that ignorance is not limited to only white people, and that not all whites are ignorant. White ignorance builds itself beyond refutation, to the point where anything outside the ordinary norms of white supremacy over other races is ignored. Writers seeking to expose the blindness that comes with this type of ignorance have come up with examples to try to show their point of view. One such writer by the name of Herman Melville wrote a novel called Benito Cerono, in
Many people normally call the moment of satisfaction and joy happiness, but they cannot properly define what happiness is and how to pursue it. Happiness is not measureable. Happiness can be shared with others, but cannot trade. Once people are in a stage of being happy, they enjoy their work, achievements and even feel better than others; however, how are they sure that they experience happiness? Is crying an emotional expression of enjoying happiness? In the article “Ignorance of Bliss,” Steve Salerno, a freelance writer, discusses about the value of happiness and explains to people about the feeling of being happy. He interprets his arguments and provides examples to enhance his ethos, but his ideas are not sufficient enough to persuade
Throughout the history of mankind there have been numerous cases in which people were victims of oppression or hate. Among these cases the sole reasoning behind this oppression or hate being based on the perception of others. History has shown that society is responsible for labeling groups of people, generally these labels are misleading.
Apply ONE theory of the causes of political conflicts to ONE real-world case of conflict to help explain why/how the conflict occurred.
The quest for knowledge, a topic often contemplated in philosophy, remains persistent with mankind seeking to understand the uncertainty in the world surrounding him. Epistemology is the branch of philosophy that raises questions and provides answers about what constitutes knowledge and justifies belief. The main concerns of knowledge in epistemology are how it is defined, what the source is, how it’s acquired, what its limitations are, and what kind of knowledge is necessary. Three very well known philosophers of their time offer their different ideas on the subject of knowledge and epistemology.
Ignorance is bliss as one who is ignorant does not fully understand all the issues occurring around him or her and is therefore somewhat innocent to them. In “Revelation”, by Flannery O’Conner, the main character Mrs. Turpin is ignorant of the fact she is the same as everyone else, but she has different classifications of people of which she is of the higher category. O’Connor uses “Revelation” as a tool to represent people who are both ignorant and not ignorant and what it almost takes for some people to fully overcome ignorance.
Fahrenheit 451 is a best-selling American novel written by Ray Bradbury. The novel is about firemen Guy Montag and his journey on discovering the importance of knowledge in an ignorant society. There are many important themes present throughout the novel. One of the most distinct and reoccurring themes is ignorance vs knowledge. Bradbury subtly reveals the advantage and disadvantages of knowledge and ignorance by the contrasting characters Montag and his wife Mildred. Montag symbolizes knowledge while Mildred on the other hand symbolizes ignorance.
The general population has a limited base of knowledge about computers in modern society, which can be related to an abundance of what Robert N Proctor describes as natural and passive ignorance in his book "Agnotology: A Missing Term to Describe the Cultural Production of Ignorance (and its Study)". The presence of ignorance is particularly focused around technology in society today because of a general disinterest in technological specifics and what we use every day, as well as actively constructed ignorance by manufacturers in order to protect their products. What manufacturers do like to advertise are computer processing speeds, which have been growing exponentially since their creation in the 1930s, starting with being able to send and
Brand culture is developed as brand stories, images, associations pulse through networks. The amount of buzz Tesla has gotten over the last year has out paced any traditional mass media “campaign” in recent times. Tesla was ranked above any other luxury brand in Consumer Reports, magazine’s measurement of “brand perceptions” by American consumers. Tesla’s Model S owners gave the vehicle 99...
Retailers are constantly breathing behind consumer’s necks to persuade the individual that their brand is the best. In a result, these retailers are hoping the shopper will give in, buy the product(s), tell another friend about the brand, and push them to buy/show off the name. It is an ongoing and viscous cycle for individuals to keep their self-image updated with society. Moreover, the pressure to be accepted by others is influenced by buying a name brand item to avoid a negative response from peers. Jim Guest, author of Consumers and Consumerism in America Today, explains “In the current economic climate, consumers are constantly pressured to buy expensive, often unnecessary products and serves, and to live beyond their means” (148). A major reason for the overconsumption of brands are due to the popularity of brand ambassadors. As consumerism continues to grow, companies are becoming smarter and smarter; they will hire celebrities to endorse their brands and create an image of superiority for others to follow. To name a few examples, LeBron James, a professional basketball player, is endorsed by Nike; Carl’s Jr., a famous fast food chain, displays ads with beautiful models in bikinis eating their burgers; Kim Kardashian, a famous celebrity and fashion mogul, has endorsed Skechers sneakers. These are a few big named celebrities that
The United States was built on the foundation of freedom. This freedom included the right to express one’s views without prosecution or limitation. This paved the way for the freedom to learn and pursue educational achievements. However, there are times when learning becomes halted in the interest of “appropriateness.” This is in reference to censorship. Censorship, by definition, is “the forbidding, blocking, limiting, or obstructing access to information for whatever reason.”(p248)1 This form of interference can prevent awareness and stint intellectual growth. Therefore, censorship should be used sparingly in education without political or religious motivation because the abuse of censorship negatively affects our education as a whole.
Ignorance and knowledge are quite different factors in life, which one is a better mind set to have? Ignorance and knowledge are clearly different. To the public eye knowledge is better than ignorance, by under circumstances knowing things can be annoying to other people. Daniel Keyes had written a short story “Flowers for Algernon” this short story is a tale of a mentally challenged man named Charlie Gordon who had wanted to become smarter like the rest of his peers. His adult school teacher volunteers him for an experiment that might just do that for him. He is chosen for the operation and the operation is later done. It works at first but he later starts to revert to his old I.Q. In
Throughout history Europeans have conquered and claimed land as their own all while ignoring the original inhabitants of the land. The Europeans often enslaved the indigenous inhabitants forcing them to carry out hard labour for little or no pay. The aboriginal inhabitants had to fight for their freedom from their colonisers. Evidence of this struggle is seen in The USA South Africa and Australia –Amongst others- The “blacks” that inhabited these countries were initially enslaved, once released they were subjected to severe racial segregation. The segregation came as a result of a superiority complex held by the white of the respective countries. Martin Luther King Jr. once said ”Nothing in the world is more dangerous than sincere ignorance and conscientious stupidity” to some extent the statement is true as conscientious stupidity can be viewed as very dangerous as in most cases it is used to justify violent acts. Sincere ignorance on the other hand is just that a sincere lack of knowledge brought on
My people will s...ay "matambayi baya bata"; which is literally saying those who ask will never get lost. And that is why I like people who are not too ashamed or egotistical to ask when they are lost as to why certain things happen or why they didn't, people who ask to know what happen and what didn't. Because only then will they know what actually happen.