Ideology In Film Analysis

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Ideology can be defined as a system of ideas, views and values which are essentially shared by a group of people and can also be interpreted as a ‘discourse’ which invests society with meaning. Ideology is not only used to construct a certain meaning in film, but is also contained in other forms of media such as magazines, newspapers and advertisements. According to Giannetti (2013) Ideology can be seen as ‘A body of ideas reflecting the social needs and aspirations of an individual group, class and culture’ and ‘a given set of values that are implicit in any human enterprise- including film making’. Not only is the media impacted by Ideology, but school and family life are other institutions which can also be influenced by the ideas and theories. The meaning’s that are interpreted in film through ‘Ideology’ often conflicts with already existing ideologies which are made up of our own ideas or beliefs as ideological viewpoints and principles can sometimes differ from our own personal self-image. Some choose to accept the views that are being portrayed through a film, although some ...

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