Case Study Of IDEO

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Case Analysis

IDEO: Human Centered Service Design

12/4/2016

Mounika Dasari

Background:
HISTORY
IDEO is an international design and innovation consulting firm founded in 1991 by David Kelley Design. The organization has undergone significant expansion in the past two decades. It employs over 700 people and generates approximately $150 millions in revenues. IDEO’s motto depends on creative people who can innovate design within the context of human needs (founded by Stanford University, Professor David Kelley). It has offices in Chicago, New York City, Palo Alto, and San Francisco), it has recently been ranked 10th on Fast Company’s list of the Top 25 Most Innovative Companies, has won 181 Industrial design excellence awards, has won 41 Red Dot awards, 28iF Hannover awards, 18 Medical design excellence awards and more IDEA awards …show more content…

A team of IDEO designers from San Francisco, California has been hired by Cineplanet, the premier cinema chain in Peru, to re-imagine the cinematic experience. The prototypes that IDEO wanted to implement in the Cineplanet would change the entire organizational culture of the Cineplanet. So, in this case, would Cineplanet agree to the IDEO’s strategy or not.
Implementing IDEO’s Human – Centered Design Process at Cineplanet
What is design thinking?
It means design specific cognitive activities and application of those ideas during the process of designing. IDEO team uses Divergent and Convergent thinking in all the phases. Through divergent thinking, they have a broad set of ideas which are then funneled with convergent thinking.
The three phases of design thinking in any IDEO project are:
1. Exploratory (empathy and define): Field research to identify the customer 's unmet needs.
It involved Intensive research and interaction with customers, industry experts, extreme users, etc.
What are the customer 's

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