Identifying a Marketing Strategy for Sony Ericsson

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According to my research, our group found that the most important opportunities for Sony Ericsson are environmentally friendly issue, energy efficiency of charger and recycling center. As a common theory in today’s business world, competition intensifies when new firms enter into the saturated market of any industry. It indicates that corporations must develop innovative products and services to compete and survive. Following a sector-wide slowdown in fiscal year 2009, the competitions for Sony Ericsson approximately divide into two sections: the environmentally friendly competition and the financial competition. To pursue a solid growth, the derivate problem behind competition is a viable marketing strategy for Sony Ericsson. Our interview questionnaire has objective evaluations reflecting how to utilize brand as a dominant role in the markets, how to enhance consumers’ knowledge about environmentally friendly, and how to gain more market share. Mission Statement Initiates Concerns Recalling the mission statement of SONY, Inc., “SONY’s mission is to become a leading global provider of networked consumer electronics, entertainment and services” (SONY, 2009, pg.15). This thoughtful corporate image has a number of reasons to attract consumers. What aspects make products better than other competitors? While the mission statement is appealing, it only favors a certain group of customers. Therefore, the environmental friendly competition and financial competition result in the long-term concern: marketing strategy. How should Sony Ericsson plan their marketing strategy to remain competitive in the market? Brand Competition and Financial Surges on Ordinary Earning Report The global economy remained remarkably weak and there was ... ... middle of paper ... ...l communication, March 9, 2010). Hanlin Zhang said: “The high price of product, weak compatibility and less intellectual function are the reasons leading Sony Ericsson marketing share going down, as the result, less sale indicates less income” (Hanlin, personal communication, March 9, 2010). Both of them point out the financial difficulties and less innovation ability that Sony Ericsson may face. To summarize, my vital marketing strategy will based on the two competition , environmental issue and financial concern. I suggest that they enhance the product fix and product innovation. Within the fields of environmental issues, Sony Ericsson needs to develop R&D regarding the ever changing environmental. The different opportunities give them the chance to win the future market and gain marketing share, but to do so. Market strategy need to implement first.

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