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literature review on advertising effectiveness
literature review on advertising effectiveness
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IBM 307: HW 1
1. This campaign is extremely cute but that’s all that it is. The idea of getting the culprit to speak about his recipe of the best mud pie is similar to mothers reviling their best recipes. I enjoyed it but I believe there is something missing after the video ends. The first TVC with the boy with the blue shirt is adorable and his voice is cute but is hard to configure what he is trying to convey. It took a while for me to understand what he was trying to say but I kept watching the video because he was so cute. Then the second TVC with the boy with the dirty “white” shirt is also cute but it does not do any justice to the brand. After each video I am left with a lost feeling. Anyone can make a mud pie and tell the story but
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The target audience varies between product and market. Most times it’s better to be precise then to be vague. If one picks the wrong target, then their initial goal might not be achieved. It is very important to be precise and in this case Tide does not usually change their market but in this commercial they switched it up just a little. In their previous ads they have the moms as their target, new mom or a mom that has been in the game for a while. It is always a variation of mothers, moms who work to moms who work out when their children are away. It always depends on the product, Tide has new products all the time or variations of the previous product. For example, their product pod, it’s a small “pod” that is mixed with softener and detergent. They used various different scenarios to bring out the different factors of how useful Tide products can be and how everyone can use the product. They even used Darren Sproles, a foot player that is not so tall to give an example of the power of Tide but their main goal is to increase sales. For that product they use all three cognitive, affective, and Behavior to shift attitudes of the audience. In this case, the ads target market is moms with children because they will be hooked on the similarities of their children to the actor and how they connect mud to Tide. To be precise, it can be young moms or even older moms with tons of
Consumers are bombarded with advertisements every single day. On almost all forms of media, companies use advertisements to convince consumers to purchase their product. A large medium for advertisements are magazines. Most of the advertisements in Parents magazine appeal to parents because that is the target audience of the magazine. A cat food advertisement would appeal to a lot of parents because many families have cats. Sheba and Fancy Feast both had advertisements in the magazine, but one of the advertisements is clearly more effective. The Fancy Feast advertisement is more effective than the Sheba advertisement because of product placement, color, and model placement.
In Chuck E. Cheese's Latest Tune: an Ode to Millennial Moms, the author, Craig Giammona, describes how Chuck E. Cheese is using target-marketing skills to reach a certain demographic. Giammona illustrates how the firm must reach the parents as well as the children because it is the parents who are actually taking their children to the facilities. Chuck E. Cheese’s new target market is based on age and family lifecycle, as discussed in lecture for chapter eight. Our generation, Millennials, is just recently becoming parents, and marketing to them is still a learning process.
One of the most eye catching ads on television lately has been an add done by Extra gum, called Origami Crane. It was created to sell Extra gum by connecting it to peoples everyday lives. This ad is a commercial that lasts a little over a minute, and yet has the ability to connect to peoples lives so easily. The main reason the add has the ability to connect to people so well is because it targets families, more so towards the daughters, and fathers of these families. The ad shows that the company who creates extra gum, does have families in mind while making ads. Not only did they keep their add family friendly, which at times can be difficult to find, they actually focused their ad more towards simple, everyday families while still having the ability to draw other people who don’t have families in.
The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to the attractive woman on the right with bright colors drawing your attention there as well as the bottle of whiskey which is right in the middle of the page. Then what gets these peoples attention to stay there is the fact they have an incredibly good looking female who is posing in next to nothing. Then a way that they try and get the females to look at the advertisement and read it is by showing a very plain girl who seems to be very typical of girls during their younger years. Then beside they show the same girl who now has become a women who is very attractive and just seems so much more powerful and sure of herself. One way that you can achieve that is if you drink Evan Williams Kentucky straight bourbon whiskey.
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
Most of them are fashion oriented, such as: skin care, feminine hygiene, makeup, clothes, and shoes. The other types of ads were electronic like phones and tablets. Most companies used images of children or fashionably dressed people using the devices, so they still are trying to appeal to the woman demographic. For mothers, they also had ads for baby food, clothes and even one for a pregnancy test.
Looking at this ad, one can clearly see a typical male mindset of the society in which we are members. It is one of sex, partying and pleasure. The culture has stayed the same for quite some time now, and change will not be coming any time in the near future. It is apparent that sexually driven ads are here to stay, regardless of anyone’s feelings. The saddest part of all, is that perhaps, someone will see this ad and think that alcohol is just fun and games; and responsibility will be long gone. Where will society be then?
Marketing and advertising are not just a business, but are art forms as well. Marketing agencies use tactics and special methods in order to appeal to a specific demographic. For instance, a television channel aimed towards kids (such as Nickelodeon) would probably air commercials marketing toys, snacks, and other items that appeal to the primary viewer of that channel (kids). As a die-hard sports fan, I find marketing aimed towards me all the time. Whether it’s while I’m watching ESPN on television where a commercial for Sports Illustrated Magazine is shown, or a pop-up ad while browsing the Internet, I am consistently bombarded by advertisements trying to convince me to purchase their product. One advertisement in particular completely caught me by surprise. This advertisement was from my favorite professional sports team, the Orlando Magic, trying to get me to buy season tickets. The political message of this advertisement uses personalization, familiarization, and specific aspects that interest Orlando Magic fans in order to alter their unsavory opinion of the team in order to get them to spend money on their product.
In this generation businesses use commercial to persuade different types of audiences to buy their product or to persuade them to help a certain caused. If you analyze commercial you can see how certain things play a major role in the success of a commercial. The ad I decide to analyze as an example is the commercial snickers used during the Super Bowl in 2010;”Betty White”-Snickers. This commercials starts off with guys playing a game of football with an elderly women know as Betty White. As Betty White tries to play football she is tackled to the ground. Her teammates refer to her as Mike when they come up to her to ask why she has been “playing like Betty White all day”. This helps inform the audience that Betty White is not actually playing but instead represent another teammate. As the guys keep arguing Mikes girlfriend calls her over and tells her to eat a snicker. Betty White takes the first bite and then suddenly a man appears in her place ready to finish the game. At the end of the commercial the statement "You're not you when you're hungry" is shown followed by the Snickers bar logo. What this commercial is trying to show is that hunger changes a person, and satisfying this hunger can change you back to your normal self. They use different types
In doing so, the audience will be thinking when watching every other ad during the ad breaks, whether it is a Tide Ad or not. Since Tide are the leading laundry detergent brand in the United States, the ad was aimed to boost brand likability and to maintain market share, rather than to be informative and hard selling, and in addition, the use of a hashtag, #TideAd, shown at the end of the commercial is extremely powerful as most people within their target age demographics are on social media which will help to spread their advertisement and help them connect to a larger global audience. Alternatively, the purpose of the 1950s Print Tide Ad is to convey to the audience that by buying this product their life would become easier and their clothes would be a lot, cleaner and brighter. The advertisement glamorises the idea of being a housewife and portrays the product to young women connotating that it would help them to have a “perfect” lifestyle by exclusively using Tide. Through using bright, primary colours, the 1950s Print Tide Ad which appear simple and basic, implies to the audience that deciding which washing powder to use is as simple as the colours on the advert, to entice the audience and make the product seem exciting and new and to connotate the positive associations that the producers want the
After viewing several commercials and analyzing the persuasive techniques that were used, I found the Mcdonalds sweet sauce commercial to be the best at influencing its target audience. For example in the add it shows many athletes enjoying the special. Furthermore people will begin to believe that if healthy athletes eat it, then I should too. The product will be that people eat there just to get a sweet chili sauce. The targeting audience in this particular advertisement would be people into sports and teens, because they show a very enjoyable vibe. Young athletes will see that to get better at sports they need this sauce. Testimonial may have been used because the curtain people in the advertisement potentially could be famous. Transfer
The product being advertised is Neutrogena’s facial Oil-Free Acne Wash that acts as a facial cleanser and is now scented like a pink grapefruit. The biggest feature being promoted in the ad is that this wash smells great compared to competing acne washes while delivering the same high-quality acne medicine. The intended target demographic for this ad would be teenage girls between the ages of 13 and 25. Estimating an income range for the intend target audience is difficult considering how age This is based on the Neutrogena ad’s emphasis on an acne wash that smells great, in addition to the fact that the wash is pink.
Advertisements, like other forms of media, are often relatable to it’s markets audience. For example you are not going to see a bunch of little girls in a hot wheels advertisements for boys. This was especially true in the past because gender and race roles were more objectives. Keeping this in mind and using simply logic one can deduce this. Those who are displayed using the product in the advisements are either the target market or what the target markets hopes to be. For example an happy family in front of the TV, might be market those both happy families and families who want to mimic said advertisment. Among the three Arvin TV advertisements provided all have one male and one female. For example one has a man and woman, possibly a young couple, the other has an adult man and young girl on his lap, like father and daughter, the last h...
This advertisement is partly aimed at children because of the use of a young Frankie Muniz, from an easily recognizable television show. They include a milk mustache which would make children laugh, but also shows that Frankie Muniz is a strong boy who has attained his strong biceps by drinking milk. Kids always look up to people that are older them, especially movie stars, which increases the chances of them consuming milk to try and be like them. However, this ad is mainly aimed at parents. “Want Strong Kids?” “Milk has nice essential nutrients your kids’ active bodies need. Which means you’d better remember to save some for yourself.” The use of these words on the ad clearly shows that it is aimed at parents by saying “your kids” and asking if “you” want strong kids? This is very effective in the sense that it gives the parents a sense of importance. It puts the parents in charge and gives them responsibility if their kid will grow up healthy and
Tide advertisements from the around the 1970’s only portrayed woman as washing the laundry. Perhaps our civilization has the image set that only women are the ones that do laundry and other household activities. What about men? Men are just as capable to wash their own clothes and clean the house. Tide ads from the 1970’s fit right into the category of women being somewhat degrading in comparison to men. “Equal opportunity regulations require the upgrading of women into high positions, but may woman who were offered positions had turned them down.” (DeSole 9) What this means is that in the 1970’s women were mainly advertised as being inferior to men. Women were apparently the only ones who use laundry detergents to wash all of their families’ clothes. But this is not only argument in Tide ads. Advertisements in general have changed drastically over the years. Ads have gone from simple black and white prints to prints with every color of the rainbow, from having so many details on one page to just the image of the ad being sold. Ads in general have gone from being a story on a page to a general image that catches the readers’ immediate attention. Tide ads have come a long way from the 1970’s to 2009. Around the 1970’s Tide ads were very verbose and mostly on cartoons. Women would be in the ads cleaning and showing off the