ITHotels in Europe

The ICT driven re-engineering has steadily generated a new prototype- shift, shifting the industry structure and on the rise a whole assortment of opportunities and threats. ICTs sanction consumers to make out, modify and pay for tourism products and sustain the globalization of the industry. ICTs manage to pay for a powerful tool that can go and get advantages in promoting and amplifying the tourism industry’s tactic and operations (Anand Bethapudi,

· Globalisation is fast becoming a reality and therefore Chase's domestic customers were now competing with rivals all over the world. Chase in turn had to be able to offer these customers top-quality service wherever they were doing business. · Advances in telecommunications, including the growth of the Internet, forced Chase (as well as all other major banks) to use telecommunications to compete globally. Chase Manhattan had no choice but to expand and set up Chase.com due to the changing global economy. The internet has fast become used in every business all over the world and in order for Chase to keep in touch with it's customers and to keep ahead of its competitors it has to optimise business and links to noncore services.

Due to its increased importance, web booking engine is considered as a single most powerful and important element of a hotel website. Today, nobody wants to follow the old fashioned “call or email and book” method to make reservation at a hotel. Guests are increasing turning towards technology and several platforms that are powered by internet. Guests make their reservations after doing a thorough research much before their travel date. In a situation like this, it is quite imperative for a hotel to make itself availa... ... middle of paper ... ...e control over the rate plan along with the capability of managing their inventory availability.

Through innovation, the companies foresee these technological factors to deal with competitors to become successful. Nonetheless, innovation requires innovation planning and design process, which are essential for company growth. Innovation and Design in Today’s Business World: Organizations and businesses in the global environment are forced to permanently look for the most effective techniques to maximize their innovation management initiatives (Liem & Brangier, 2012, p.5244). Companies seek for such efforts or measures because of increased dynamism of the business environment. The innovation management efforts adopted by organizations and businesses are through new techniques and paradigms that serve existing and new markets efficiently including those with new and modified products and/or services.

The business environment is a constantly changing environment where new business ventures erupt with new ideologies. These new businesses might either flop or remain relevant to the industry with their new ideologies and economies of scope. When these firms remain relevant to the latter, their implications to the new firms, therefore, are either to embrace the changes or fight them through the old existing strategies. Technological advancements are the most dynamic economic ventures. New businesses and business ideas are constantly developed in the industry to ensure that new inventions are made to satisfy the constant needs of the customers.

This is because, the constantly changing modern business environment forces companies to adapt and accept new practices. Outsourcing allows modern companies worldwide to concentrate on their core activities and ain a competitive edge in the marketplace. Outsourcing basically means asking a third-party vendor to work for you on a contractual basis. Usually, companies outsource primarily to cut costs, but today, IT outsourcing generally is defined as contracting with outside vendors to do various IT functions such as data entry, data centre operations, application maintenance and development, disaster recovery and network management and operations. There are many competitive advantages that will gain by the company if they outsource IS/IT, which is: a) Increasing IT Operational Commonly, companies will increase IT investments in order to deal with operational complexity but the result is usually an assortment of IT systems greatly in need of integration.

It is the current state of knowledge about the production of goods and services in an industry. Innovation has rapidly assumed a position of prominence in world competition on a global scale. To compete in this environment, organizations need a level of innovation. As competition becomes more global and time-based, organizations must develop and deliver new and superior products or services in less time. The challenge for modern organizations is to revitalize them so they can successfully and continuously develop newer products and enhance business development.

The Impact of Technology Enabled Business Processes There is no denying the effect that technology has had on the way we conduct business. In recent years, technology has begun to play a significantly larger role in all aspects of business, including sales and marketing. Business processes must be re-engineered to incorporate a pro-active strategy for using information and IT to build a competitive advantage over other organizations. In many instances, the functionality provided by sales and marketing technology only automates current processes. Therefore, it is imperative that processes are clearly defined and well proven.

Dominic and David (2012) mentioned Bigger and better data give companies both more-panoramic and more-granular views of their business environment. Big data enables companies to create new products and services, enhance existing ones, and invent entirely new business models. (8) And using big data can be a key factor for companies to gain the competitive advantage than competitor. (13) Therefore, the use of Big data has already become an important method to boost their competition by make differentiation products and service... ... middle of paper ... ... This is based on the detailed and sufficient transaction data collect by the business.

Leadership states to be an issue in this century because of extending economy by technological advances. These change the way of communicating and dealing the business. The modern leaders have to understand and consider at the world change as a challenge and opportunity for business growth and individual development in order to respond swiftly to the impacts of technology, demographics, and globalisation unlike the traditional