IT Strategic Plan

1959 Words8 Pages
Bear Beverages has a great opportunity. We are young, small and developing a powerful brand with today’s youth. By capitalizing on our strengths we can turn Bear Beverages into the most successful brand in our industry. This success depends on efficiency, agility, and reaching our youthful, tech-enabled customer. Technology will make this happen. Bear Beverages IT Assessment Bear Beverages depends on its business processes to function, all businesses do. Our business processes are riddled with segmentation, slow manual actions, confusion, duplication, old technology and failing hardware. The majority of these problems come from the IT systems we have relied on for years and their inability to provide us with the tools our industry demands we have. We make decisions using reports that are printed out and handed to us weeks after the data is relevant. HR, accounting, manufacturing, logistics, marketing, sales and customer relations all operate independently. We lack communication and our organizational culture is dated. This makes us slow to respond, slow to innovate and unable to understand our customer’s expectations. Our customers love our product, but we are not reaching them and developing relationships with them. Recommendations Upgrading our IT infrastructure and implementing technology that will integrate our key functional areas will increase efficiency and streamline our business processes. We will be able to react quickly to the market, make well informed decisions and receive immediate feedback from our customers. We need to provide our employees with tools to communicate across departmental lines and enable them to contribute and make decisions. Our customers are tech-enabled; they live on the Internet... ... middle of paper ... ...tion (Upper Saddle River, New Jersey: Pearson Education, Inc., 2010) 53. “Coca Cola Helenic: SAP Software and Services Drive Major Business Transformation, 2009,” Feb. 27 2010 . Graham Brown, “5 reasons why Red Bull is the gold standard of Youth Marketing,” Nov. 24, 2008, Feb. 27 2010 . Kenneth C. Laudon and Jane P. Laudon, Management Information Systems: Managing the Digital Firm, 11th Edition (Upper Saddle River, New Jersey: Pearson Education, Inc., 2010) 94. Don Tapscott, Grown Up Digital (New York, NY: McGraw-Hill, 2009) Kenneth C. Laudon and Jane P. Laudon, Management Information Systems: Managing the Digital Firm, 11th Edition (Upper Saddle River, New Jersey: Pearson Education, Inc., 2010) 9-11.

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