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This study aimed to provide comprehensive understanding of a structural model explaining tourist behavioral intention. The main constructs in the model included tourist motivation, attitude and behavioral intention (figure 1). A theoretical framework for the study was proposed based on the literature review. Tourist motivation, attitude and behavioral intention Tourist motivation is multidimensional. Understanding tourist motivation is complex and generally multifaceted (Crompton, 1979; Uysal, Gahan, & Martin, 1993).
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Inter-disciplinary tourism (Tim Coles et al., 2006) perspective is enthusiastically focused in the tourism studies. The analysts from different fields are quite interested in the study of tourism. The epistemology space exists within the context of tourism which means that for tourism development it is necessary to know how to do the tourism development? Which factors are important for tourism development? What is the solution of the problems faced by the tourism and to coop these problems?
According to Horner and Swarbrook (2007) tourism involves travelling or being involved in leisure activities. Hospitality involves friendly treatment of guests or tourists and is a very important sector in the tourism industry (Horner and Swarbrook, 2007). Understanding consumer behavior is very crucial towards making decisions about marketing of tourism products and activities. In order to optimize the marketing activity, and thus fully benefit from the tourism industry, it is necessary to understand how consumers make their decisions and the factors that affect the decision making by the tourists. Moreover, it is crucial to understand consumer tastes at various seasons.
It goes outside traditional corporate social responsibility, concentrating on how partners’ products and services can bring inventive solutions to the final recipients of the tourism projects Partners will be convoluted in the design, development and operation of projects, permitting them to add value and invention to the tourism sector, while also grasping new markets and tapping into one of the biggest global consumer centers. Our end goal is to stimulate innovative tools and policies for small businesses in the region’s tourism sector to develop their access to finance, knowledge and markets, building their capacity to sustainably plan and administer tourist destinations. LITERATURE REVIEW Tourism destination governance is an evolving research subject. Most studies in this area relate the methodology of social network analysis to scan the policy networks and their formation and influence(Kathryn Pavlovich,2003;Sara Nordin and Bo Svensson,2007; Roger March and Ian Wilkinson, 2009). These studies realize the collaboration of vested interest groups, exploring the formation, evolution and connectivity of their correlation networks and the corresponding stra... ... middle of paper ... ... Che, D. (2007).
According to the theory of expectancy, consumers contribute to a large part in establishing the path of the motivation based on the identified expectation. Therefore, the consumer behaviour of a tourist can be developed based on the identified expectation as well as the needs from this perspective. The needs or highlighted desires for an adventure or exploring new cultures are the basis of developing a motivational model (Holloway, 2009). The fundamental aspect towards arousing the morale of tourists involves identifying the needs and expectations. From this perspective, a definite process or avenue of satisfaction is established reflecting on the needs as well as the typology of the customers.