IMC and ethical concerns

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IMC and Ethical Concerns
With the constant advances in technology, the business world has become global. Companies compete with the business across the street as well as the business halfway around the globe. Organizations must be innovative to not only thrive but also just to survive. They must be aware of the internal and external factors both locally and globally that can affect their business.
Internal Factor and External Factors
Internal factors are within the organization. They encompass the marketing mix, ethics, corporate culture, and diversity. The company should ensure that the internal factors are conducive to and support the marketing message that they are trying to convey. If a company’s advertised benefit is excellent customer service, employees need to be empowered to take care of customer concerns quickly. If the organizational structure is vertical, the internal factors may not be in line with the message and will create dissatisfaction among consumers. External factors are factors such as the culture or social standards in a community, the economic status of the nation, technological advances, legal parameters, the competitive landscape, and ethics. These factors are not within the control of the company. Businesses should be flexible and be able to react to changes in the business environment and implement necessary changes internally. In order to do this, research is essential. A company must know all that they can about their product or service, the loca...

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