IMC and Customer Satisfaction

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Advertising strategy alignment with marketing
Scentsy’s marketing and advertising strategies are related, but not the same. The advertising strategy is made up of tactics and methods Scentsy will employ to carry out the marketing plan. There strategic advertising plans include promotional efforts that build public awareness of the business and its products. Once the Scentsy consultant has created awareness of the product, they will then be able to use the various advertising media and channels necessary to effectively communicate the message to customers. Scentsy has very strict guidance on how a consultant can promote and advertise. They do this to insure that every consultant stays with in the companies’ core values and mission statement, which is “To bring value to the world by providing an industry-leading, family-friendly business opportunity selling creative, artistic, high-quality products that warm the heart, enliven the senses, and inspire the soul (Scentsy Inc., 2012, p. 1).” Scentsy is a member of the direct selling association and follows their ethic and core values to sale and market their products, each consultant must adhere to these practices in order to ensure that advertising stays in-line with Scentsy’s marketing goals (Direct Selling Association, 2013).

Measurement of effective advertising
Advertising for Scentsy can be a valuable way to get the message out to the community of the consultant. Measuring the effectiveness of the advertising will apprise the consultant that their advertising is either paying off or not. Since Scentsy is a direct selling franchise the consultant is responsible for their own advertising. To measure the effectiveness the consultant uses several forms of data. Each consulta...

... middle of paper ...

...h a high quality product at a lower than expected price margin. (Scentsy Inc., 2013)

References
Bruce, T. (2013, October 16). Scenty sales consultant. (T. Jennings, Interviewer) Winter Park, Florida. Retrieved October 16, 2013
Direct Selling Association. (2013, November 05). Research services center. Retrieved November 05, 2013, from Direct Selling Association: http://www.dsa.org/
Scentsy Family. (2013, November 18). our company. Retrieved from Scentsy.com: http://scentsyfamily.com/scentsy-company/scentsy-story.aspx
Scentsy Inc. (2012, March). Polices and Procedures. Retrieved from Scentsy: https://imagelive.scentsy.com/CMSImages/files/Resource%20Library/Scentsy,%20Inc.%20Documents/US%20PP%20Revisions%20FINAL_v3_MAR_2012.pdf
Scentsy Inc. (2013). Fast facts. Retrieved November 19, 2013, from Scentsy fragrence: http://scentsy.com/about-scentsy-fragrance/fast-facts

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