Hyundai Annual Report

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Recommended: impact of recession on automotive industry

To: Mr. James Anderson

From: Imran Ali Mohammed

Date: March 9, 2014

Subject: Final Overview of Hyundai Motor Company Limited

Dear Mr. Anderson,

Thank you for providing me the opportunity to review the annual reports and provide a thorough analysis report of Hyundai Motor Company, a company that our organization plans to purchase. After analyzing the annual reports for the year 2012 and 2011, I have made the following assessments.
Hyundai Motors Limited is a South Korean company mainly involved in the manufacturing of cars and other commercial vehicles. It is the fourth largest car manufacturer in the world in terms of annual sales per year till 2012.

Assessment of the Tone & Theme:

The annual report of the year 2012 had a tone which stressed mainly on the optimism and realism despite a tough year for the company due to worldwide economic recession. The report gives the impression that the company values its shareholders support and boasts a tone of confidence in the sales department in the years to come. In overall the annual report for the year 2012 had a positive impact on all the stakeholders of the company.

The tone of the annual report released in 2011 was similar to the one in 2012, which mainly emphasized on the brands plans to move ahead of its competitors in the automotive industry. It had a sense of self-assuredness despite the ongoing economic recession.

Analysis of Management letters:

The President and CEO of Hyundai Motors Mr. Choong Ho Kim talks initially about the financial crisis across the world and how it affected the business of Hyundai Motors in some countries especially from the Europe and Africa in 2011 and 2012. He, however, also mentions about the success the company has had in re...

... middle of paper ...

...hare values.

Looking at the company’s development and increase in its brand value, combined with consistent performances in the past years I recommend exploring all the available options to purchase or overtake Hyundai Motors Company Limited as early as possible.

Thank you for providing me this opportunity and email me if you have any questions or want additional information.

Sincerely,
Imran Ali Mohammed
Graduate Student; MBA (707)
Email: mohamm11@email.franklin.edu

References

Retrieved March 9, 2014 from http://worldwide.hyundai.com/wcm/idc/groups/sggeneralcontent/@hmc/documents/sitecontent/mdaw/mdcx/~edisp/hw071384.pdf

Retrieved March 9, 2014 from http://worldwide.hyundai.com/wcm/idc/groups/sggeneralcontent/@hmc/documents/sitecontent/mdaw/mdcz/~edisp/hw073495.pdf

Retrieved March 9, 2014 from https://www.hyundaiusa.com/research-tools/reviews-awards.aspx

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