Hsm/260 Week 3 Slogan Analysis

Product

My brand name is Mery Macarons. It’s an alliteration (with both words beginning with an m) which I thought would be more easier to remember. My brand logo is Carlos the Christmas wreath which is the brand’s mascot. I want to promote the brand as a seasonal cereal. Since wreaths are commonly associated with Christmas, the customer can assume it is a Christmas themed cereal. I chose “Sweet to the core, You’ll Want More” as my slogan. My slogan rhymes hence it could be remembered easily. Also, the first part of the slogan “Sweet to the core” contributes to the fact that it’s a dessert cereal.

Price

The price that Merry Macarons will be sold is $3.50. For most brands of cereal, they tend to cost around $3-$6. With that price range, the product is priced around the middle of said range. Also, my cereal basically comprises of little macarons. In general, macarons cost about $0.20 to make at home. By pricing the cereal higher than the price of macaron

Merry Macarons will advertise it through the means of TV commercials during peak watching hours, radio jingles, and through internet ads. By having the commercials aired during the breaks of popular TV programs, it will be viewed by a wider amount of people compared to not being aired at peak times. It will also stick with the viewer as the commercials will be short yet memorable at the best. Quick radio jingles will sit well with driver if the delivery is good. Since more and more people are more technology based now, that leaves a wide range of people to advertise to on the internet. The brand will create short commercials (similar to the TV commercials) to advertise on the web. In terms of sales promotion, free samples at various stores and a special promotion will occur. The special promotion would be redeeming box tops of Merry Macarons for 2 free movie tickets at any participating movie