Hp Case Study

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1. Which of the super trends are driving H-P to change?
A company like H-P, that offers such a large range of technological products, is facing growing pressures from other competitors that offer more specific solutions; such as companies that prefer producing tablets and phones, those that only manufacture and provide laptops such as Dell or those that have monopolized the software and operating industry such as Windows and Apple; and based on these pressures, H-P is being highly motivated to change by several acquisitions in many other fields and products; such as those focused on software security, cloud computing, analytics software as well as tablets, phones and laptops in order to beat such companies faster to market strategies. Additionally, …show more content…

Since the technology has moved on from printing and hard copy shares to electronic sharing of documents and pictures through social media as well as sharing websites like Drop Box, customers preferences have gone from printed copies of such items to electronic sharing and with that the market for printers has substantially gone down; which is a market that H-P is heavily involved in but now has to make major changes to adapt to the new customer preferences and state of technology; for example by putting in more resources into software making and tablet markets. The internal forces include human resource concerns and manager behavior. Human resource concerns have shown a greater sense of insecurity between workers due to increased turnovers; as a result, the manager’s behavior, in this case being Whitman, is focused on not having any barriers between the employees and higher ranked workers or officers and that is supposed to bring down a sense of unease or work …show more content…

Whitman should have also specifically picked new members to run a change project based on the evaluation of their experience and if they were able to do something for other companies facing a rough period in growth and sales, just like Steve Jobs did when he brought in Michael Scully, the advertising head of Coca-Cola to boost sales of Apple products by giving it a new and different image that appeals more to customers. Whitman should have also developed a vision to take H-P in; a new image or direction for it to take, perhaps focusing on a particular aspect of the technological field or trends and picking a market to dominate. Also, she should encourage risk taking in the technological field by branching into fields that are not so competitive but rather is in major need of supply. Furthermore, to motivate and make employees take the first step towards innovation, Whitman should have created short-term goals that could be easily measured such as sales in a particular division like the tablet market and reward employees contributing to such short-term change through bonuses. In

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