How to Optimize Your Franchise Expo Leads and Generate More Sales!
Exhibiting at a franchise expo is an effective means for businesses to showcase their brands and new products and services, stay up to date on competitors and collaborate with industry peers. However, the main objective of exhibiting at expos & trade shows is to acquire qualified leads that can be converted into franchise sales. Franchisors can significantly increase their chances of achieving this key objective by taking the right steps before, during and after the show.
Now, let’s assume you had secure leads far more than anticipated as a result of your hard work and diligence for three consecutive days and months of preparation. That’s a great thing to start with knowing that your hard works and preparation for the show have pa Lead generation is only the first hurdle in any sale life cycle including franchise sales. The most viable thing to do post trade shows & exhibitions is to follow-up the leads proactively. Here are some Tips to consider regarding post-show follow up that can help you translate your expo leads into franchise sales.
1. Plan ahead of the event:
Before the expo, sit down with your team who are entitled to attend the expo and formulate a well thought-out plan for post-show activities. This ensures that everyone is on the same page and knows what to expect, and what is expected of them upon return.
Hopefully, you have announce, inform and advertise your presence at the Trade Shows beforehand to generate interest and traffic to your targeted audience over internet and print media. Doing this efficiently will give you enough prospective visitors to discuss your franchising opportunities face-to-face during the event.
2. Follow up Leads dilige...
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...there is interest. This means that there are greater chances for individual follow up and at the same time franchisors gets to meet their franchisee. However, if this is not the case, exhibitors can take advantage of online platforms, Skype for instance, to meet with qualified investors after a show. Forbes study reveals that 60 percent of business executives utilize virtual meeting frequently since it spares them time, minimize expenses and provides location flexibility.
At the outset, Today's franchise sales process is much more sophisticated than before. The internet leads generation accounts for more than 70 percent of all franchise leads sources with public relations, print advertising, direct mail and referrals generating much of the remainder. However, trade shows and expos remain as relevant today as they did during their heyday for many franchise business.
Moore, L 1997, The Flight to Franchising, US News & World Report. June 10, pp. 78-81.
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