Interpersonal skills are a vital set of skills in the advertising profession and can be used successfully in all aspects of the occupation. Listening, feedback and assertiveness are highly important interpersonal skills to attain when working in the advertising industry because they allow for an effective and successful working environment. Listening, which requires listening effectively, helps individuals learn that listening can help solve problems and to promote positive working environment, therefore resulting in clear communication between individuals or groups. Feedback demonstrates an individual’s acceptance and allowance of critical feedback in order to make and allow for improvements. Assertiveness skills in a team environment allow an individual to become a team leader and to become assertive when necessary in a fast-pace working environment. Acquiring these sets of skills allows employees to become successful high achievers in the advertising world. Listening allows an individual to effectively listen to others’ ideas and thoughts in order to solve problems and is essential if listening is required for the individual as well. Listening is defined as “the deliberate, psychological process by which we receive, understand, and retain aural stimuli” (Eunson, 2014, p.214) Listening is being on the receiving end of communication and is just as important as speaking. Maintaining good listening skills allows the speaker to feel heard and understood. Good listeners do not speak whilst the other is speaking and do not disengage themselves from the conversation (Weger, Castle Bell, Minei and Robinson 2014). There are many important reasons as to why listening skills are important in the advertising workplace. Firstly, listening ... ... middle of paper ... ...elative Effectiveness of Active Listening in Initial Interactions’, pg. 14-17, published online: Routledge - Taylor & Francis Group. Windels, K, Mallia, KL & Broyles, SJ, ‘Soft skills: The difference between leading and leaving the advertising industry?’, Journal of Advertising Education, vol. 17, no. 2, pp. 17-25 ,viewed 22 March 2014, . Maurer, R 2011, ‘Feedback toolkit: 16 tools for better communication in the workplace’, Hoboken: CRC Press, 2nd Edition, pp.22, viewed 28 April 2014. Hathaway, P 1998, ‘Giving and receiving feedback: building constructive communication, crisp publications, viewed 28 April 2014. ‘Review of educational research’ volume 78, 2008. Pg. 153 Beebe, S 1976, ‘effects of eye contact, posture and vocal inflection upon credibility and comprehension’, published by the University of Miami, viewed 28 April 2014.