How did development in advertising in Victorian and Edwardian Britain reflect the social and economic changes which were taking place? You should ...

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Victorian & Edwardian Changes Lead to Development of Advertising
During Victorian Era, industrial revolution and Great Exhibition brought British into a rich, powerful country. Victorian Era started the economic bloom of British follow by the advance in medical, technology & knowledge (Anne Shepherd,2001). Industrial production increase and product became cheaper. This stimulated the market thus boosts the economy of country. English society became rich and form by mostly the middle-class family. They felt like have to acting “properly” as a representation of their social class so they spend more to buy products. With the consumerism increased, competition between companies becomes aggressive. So advertising was needed for company to ensure their sell. After the death of Queen Victorian, Britain enters a new era called Edwardian Era. Edwardian era mark a greater social & economic change. Edwardian Era has been called as “age of optimism”, because technology become so advance and many things have been invented in short time (Edwardianpromenade, 2013). In this case, economy became even more competitive and so advertising became essential to show corporate identity. Advertising changes with it to fulfill the requirement of market and society, from method, style to product advertised.

Advertising reflect social and economic
During Victorian Era, Britain went through a massive advancing of manufacturing industrial called “Industrial Revolution”. Britain changes from a agriculture country to a industrial base country. Scientific advance thrive the invention of industrial machine, like self-printing press machine in 1812. Due to the industrial revolution, massive production lowers the cost of a product. Both consumer and ...

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...ure. Available at: http://virtualvictorian.blogspot.com/2011/02/wondrous-alarm-clock-bed.html [Accessed 11 December 2013]
Figure 3: Karen V.Wasylowski, 2012, Victorian Era – Birth Place of Advertising, picture. Available at: http://englishhistoryauthors.blogspot.com/2012/02/victorian-era-birthplace-of-modern.html. [Accessed 11 December 2013]
Figure 4: Maribeth Keane, 2008, Signs, Tins and other Advertising Antiques, picture. Available at: http://www.collectorsweekly.com/articles/an-interview-with-antique-advertising-and-porcelain-enamel-sign-collector-alex-renshaw/ [Accessed 11 December 2013]
Figure 5: 2013, Victorian poster, picture. Available at: http://www.ebay.com/bhp/victorian-poster [Accessed 11 December 2013]
Figure 6: Chewing The Fat, 2011, Chocolate Nostalgia, picture. Available at: http://www.notdelia.co.uk/chocolate-nostalgia/ [Accessed 11 December 2013]

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