In this essay I am going to look at the different aspects of leisure and how the corporations are adapting their products due to the global leisure demand. With the UK being an online mature market and having strong online retail sales of £12.3 billion (2011) and growing at a rate of 4.3% CAGR, I will focus on different emerging economies such as the BRIC countries and concentrate on how this has been supported by leisure corporations and how they have adapted their current portfolio of products to meet these new needs of the consumers. I will also investigate how these corporations are becoming more technology aware, and are using this knowledge to give the consumer a personalised experience.
The leisure industry and the changes made in recent times have become global and diversified, for example with the BRIC countries’ economies emerging into the industry. This can be seen through economy of these countries as they are embracing shopping tourism (World travel market 2012 global trends). With residents of these countries traveling the world boosting tourism within Europe, especially with the lower import taxes in certain countries, they are able to find a wider selection of branded items (world travel market 2012 global trends). When looking at the idea of shopping tourism many of the shopping villages around the world have now introduced staff which speak a variety of languages, especially native tongues of the BRIC countries. Many have also introduced payment methods such as domestic credit cards from these countries to help with the economic climate. Another new introduction are the BRIC tour operators who are working closely with the larger retailer brands to ensure these stores are included on the tours. For example...
... middle of paper ...
...ace to face communication. The trend of offering “technology breaks” is becoming more widely known across the travel industry with more businesses adapting to this phenomenon (World Travel Market 2012 Global trends).
After taking into consideration the information above, I conclude that the travel market is growing rapidly, merging people from the new regions who are gaining tourism alongside the already established market for tourism within some countries. It is proving difficult for the long term established brands to entice the consumer to purchase their branded goods. They are enhancing their personal service making the customer feel special as well as making their products easier to use. Technology is the driving force of the future which makes opportunities for businesses to create new business models making heightened experiences for the purchaser (Tingo).
My own personal philosophy of leisure has been shaped by past and present activities I do for leisure and why I do them. To me, leisure is the sense of being free from external stressors that I face in my life such as school or work. The positive outcomes from partaking in leisure are generally overlooked and often underestimated. Leisure affects our emotions, our physical and mental health, and aids in the creation of relationships. In my own personal life, I have done and still participate in leisure as a way to sooth myself or unwind from the stress of school or work. The release of pent up emotions and energy for individuals helps their relationships with others and their overall health as well. When stress is released, an individual is
There are many interesting trends occurring in the global travel industry today, and one of the most notable is the growing impact of affluent travelers from “emerging” market countries on travel spending and investment. According to Trekksoft.com, tourists in 2016 will be looking for opportunities to explore lesser-known destinations, especially those that are untouched or unique. It’s going to be a huge year for adventure travel, with many people wanting
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
According to Lin, Jones, Westood, Reza and Samiei, “the rise of social media is because travel products are intangible goods and involve complex decisions associated with high costs, they are considered
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
In recent years, business tourism has become increasingly prevalent and prevailing in the tourism industry. There are large quantities of significant changes which have far-reaching implications for all consumers and suppliers of business travel such as consumption patterns, great developments in transport and communications technology, and the world´s political and economic changes related to tourism industry. All these developments have brought large effects on business travel as well as the main challenges to this sector for the coming years. Every day, tens of thousands of people are beginning or ending their business trips all around the world, while numerous conferences or exhibitions are being held globally, so business tourism is a
There are factors which are affecting the consumer behavior in Tourism are Safety and mature consumers, Web, Pricing and tourism studies. The web is considered one of the important factors, which have been argued by the authors about its importance in terms of its influencing acknowledgment.
Markets having culturally different backgrounds are the future. Since there will be people from Eastern Europe and Asia who speak different languages to understand the customers, this will be the key to success as understanding diversity becomes easy. THE INFLUENECE OF CULTURAL DIVERSITY ON TOURISM INDUSTRY Today the world economy is interdependent. Similarly, the tourism industry is also world based. The companies operating in global tourism have employees from different cultures, languages, ethics and values.
This essay is the respond to the Local Council Member who has wrong idea about a common archetype of adventure tourist. This misconception based on ignorance of current tourism industry, could potentially be a dangerous for local economy and development. The local authority must be well informed about present conditions with the tourism market, before they will make a far reaching decisions about the development direction in this industry. Currently, there are many organisations whose monitoring an international tourism business and this knowledge supposed to be good use for our common good.
Nowadays in the rea of globalization, according to the World Tourism Organization, “seven hundred million people travelled abroad in 2003”, and the number is estimated to increase to 1.6 billion by 2020. (International Labour Organization, 2005). Tourism is spreading in unusual places. A lot of people want to be in the midst of adventure. It is a vital source of revenues for the GDP of many countries. I partially agree that tourism hugely benefits the local community. This essay will discuss some of the economic, social and environment effect of tourism on the host community.
The study of leisure and recreation exist to improve the quality of people’s lives. Leisure is a key part of our lives. When we involve ourselves in leisure activities that satisfies us. We improve in creativity and self-control through these activities. We also get the sense of freedom, achievement and confidence. Leisure gives us the opportunity to enjoy new experiences and develop new skills. In the field of study of leisure and recreation, it focuses on the variety of recreational activities. Those activities that are involved in leisure tend to be rewarding to one’s health and the community. Leisure activities are chosen by every individual, the activities can be done where people feel more comfortable with people you enjoy surrounding
In recent years, tourism marketing has gone through strategic changes with the improvement in new technologies, the chase of a relationship between customers and suppliers as well as the importance of sustainability issues in marketing. Marketing Tourism reconsiders the needs of the tourists but does not overlook on the long term economic, environmental, social and cultural interests of the local population. So, it means that marketing consider both the tourist demand and effect to society as
a company can familiarize itself with cultural nuances which may impact the design, packaging or advertising of the product. Moreover, traveling abroad allows one to locate and cultivate new customers, as well as improve relationships and communication with current foreign representatives and associates
In the more economically developed countries (MEDCs), synonymous mainly with the industrialised countries of the northern hemisphere there, has been an explosion in the growth of leisure and tourism industry, which is now believed to be the worlds second largest industry in terms of money generated. In order to differentiate between leisure and tourism it should be recognised that leisure often involves activities enjoyed during an individual’s free time, whereas tourism commonly refers to organised touring undertaken on a commercial basis. Development in the two areas could be attributed to changing patterns in working lives within the last four decades. Generally, people now have more disposable wealth, work shorter hours, receive longer, paid annual leave, retire earlier and have greater personal mobility. In addition, according to Marshall & Wood (1995), the growth of the tourist industry per se can be associated, in part, with the concentration of capital; the emergence of diversified leisure based companies, sometimes within wider corporate conglomerates and often associated with particular airlines. Furthermore, the development of tourism can generate employment both directly, in jobs created in the hotels, restaurants etc, and indirectly, through expenditure on goods and services in the local area. Nevertheless, although the tourist industry is competitive, which essentially keeps down the cost of foreign travel, the success of tourism in any one area can be ‘influenced by weather, changing consumer tastes, demographics, economic cycles, government policy, not to mention international terrorism and other forms of conflict.’(1) Although such factors may have a detrimental affect on the economy of a popular tourist destination (or even tourism in general, in light of September 11th 2001), the consequence of tourism in general is often three fold: environmental, social and cultural, which in turn has prompted a search for new ‘friendly’ approaches that are less destructive.
To promote destinations and build their unique touristic image, DMOs have started using social media as a destination marketing tool. It helps them have a better understanding of how tourists from around the world perceive this touristic destination and build marketing strategies on that basis (Neuhofer et al., 2012 as cited by Kavoura and Stavrianea, 2015) . Social media also help DMOs interact with the tourists and build and maintain online relationships with them which would attract them more to the destination and ensure their loyalty on the long term (Page, Buhalis and Hays,