How To Write A Coffeeville Business Plan

Business Plan Summary
The Business
Business name: CoffeeVille
Business structure: Family Owned
ABN: 5000000000
Business location: Sydney
Date established: 2005

The Market
Target market:
Coffeeville primarly target small to midsized businesses which make up 80% of their customer base. They are limited by the geographic location, as they currently do not deliver outside of Sydney metropolitan area.
Marketing strategy:
Through direct sales, telephone, internet listings and mail outs. They also do telephone follow ups to ensure customers ongoing satisfaction with business.
The Finances
Key objectives & financial review
Financial objectives
The objective is to increase sales by 40% in the next 3 years.

Finance required
The company will need $60,000

Coffeeville has built a solid reputation over the past 12 years. Their primary target small to medium sized businesses which make up 80% of their customer base. Sales and profit has increased by an average of 5% each year.
Innovation
Research & development (R&D)/innovation activities
The company is excited to implement innovative ideas such as installing lifts in the trucks to eliminate the need for 2 drivers and using high technological devices such as PDA and GPS to encourage productivity.
Insurance
Workers compensation: Head Office employees are covered under individual contracts and the drivers are covered by an award system.
Skill retention strategies
Company communicate with employees by email for head office employees and printed monthly newsletters for drivers. Company provides info regarding policies and proceduers through employee manuals that are kept in each truck.
Anticipated