Facebook: Facebook Is Changing The Future Of Facebook

A. Introduction

The today’s society is living in the digital era, where many companies have transformed itself to serve their customer better. This is an on-going phenomenon that scholars around the world are looking into in the past decades. Berners-Lee (1997) predicted that with the Internet, the most rapid growth would be in public information. He dreamt that someday we would be able to map out the relationships and dependencies that define how the project is going. However, in this essay, we will not be discussing about how the Internet is changing the companies, but rather to talk about the digital native company called Facebook.

According to Van Dijck (2012), there are three useful concepts to theorize the technological dimension of connectivity, which are platform, protocol and interface. As a digital native company, Facebook comes to facilitate the

Conclusion

New technologies have always been demonised as causes of social disruption, but they are better thought of as amplifiers of existing social and cultural concerns (Meilke & Young, 2012). Facebook is merely a popular tool that users are utilising to connect digitally; it does not necessarily mean that Facebook is creating new problems.

Facebook is a digital native company; it embodied the traits of Web 2.0 such as participatory culture. The way Facebook works rely heavily on its users activity on the platform, hence, there are consequences. By joining Facebook, users are forced to give up control over the content that they put on Facebook.

Arguably, the issues presented in this essay are essentially an amplified version of pre-existing social issues. Concerns about privacy, free labour, and meaningless connections are always there. Taken word-of-mouth for example, it is a conventional form of free labour that we do for various brands. In our day-to-day activities, once we share information to another person, we do not have control as to what the other person is doing with that