Valley Steel Case Study

845 Words2 Pages

1. 1st method is to provide support to their customers not only on product and services but also providing a sense of security to the purchaser (DBHurley, 2015). The company must be proactive in seeking unexpected or different ways to create new opportunities and improve their relationship with their customers. And this method’s first step is to listen. Dedicate time and effort to listen not only to what they want but also listen their social media where the customers aren’t directing their messages to you. Valley Steel can also go as far as listening from their customer’s buyer or the end users to understand how their product and services can offer better support to them. From time to time, schedule a once-a-quarter lunch and just listen how …show more content…

These steps not only try to solve the problems on the surface but also digging deep to know the roots of the cause and the potential opportunity to improve. Not only does the company shows that they do have strong intention to collaborate with the customers, the customers will also see that Valley Steel is capable of developing systems and initiating strategies that can benefit and add value to their company. With expert power portrayed by Valley Steel, customers will view Valley Steel to be an irreplaceable supplier after seeing that the company has such strong ability in approaching and solving their problems. Businesses will be dependent on the company’s expert power in the industry and also their competency in developing solutions for problems in the …show more content…

According to CSU MGT 375 class, transparency is the next way to create value and form long-term relationships. The method increases the intimacy of the relationship. Valley Steel should show their values and their future vision on their partnership. It creates trust and allows customers to depend on the company’s processes and communications to steer them in the right direction. They have a lot of aspects in the consumer end that needs to be worried about, and being able to relief them from painful research and monitoring of their supplier would definitely add value to them. The company just have to show that they are dependable in every aspect, assuring them that the business transactions does not have any other unknown variables or lies that the customer needs to be aware off. Trust and dependency is the very basis of sustaining a long-term relationship, by showing the company trust them with their transparency, it is reasonable for the customers to be dependent and trust them back, showing the sign f

More about Valley Steel Case Study

Open Document