Case Analysis Of Verizon

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Situation Our family’s cell phone has increased tremendously over the past two years. Verizon is continuing to raise our bill while offering new customers lower rates. Our family of six is consistently paying $350 a month for our cell phone bill. This equates to $4,200 per year spent on cell phone coverage. My family has been a loyal Verizon customer for over 15 years. We believe that we should be getting the same rates as people who join the network today get. Below I have put our bill for August 2016 which was a total of $356.89. (VERIZON)
For the negotiation, I am going to focus on lower the base plans monthly charges and not the equipment or other surcharges.
Research Phone Companies Before the negotiation, I wanted to research as much about current cell phone contracts and which providers have the best services. Knowing all about the competitors and the options out there will help me negotiate …show more content…

Instead, we are currently paying much more for our service than people that switch to Verizon today. To lower our bill, I am going to use the strategy I researched. I am going to negotiate via Verizon’s customer support chat. The first thing I am going to say is that I wish to cancel the service so I get switched to the customer retention team. With these people, I am going to be friendly but firm with my negotiation. If this strategy does not work, I will get a quote from T-Mobile then bring the bill to Verizon. I will request Verizon to match T-Mobile’s quote. I want to be firm with this offer and express that we have been loyal customers. If Verizon does not want to match the price of AT&T, I will tell them that we are going to switch and walk out of the store. While I may walk out of the store, I do not plan on leaving Verizon.

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