How Stereotypes for Women Came to Be

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If you turn on a TV or open a magazine, you most likely would end up looking at some type of advertisement, even if you do not notice it. According to Media Matters, an average person sees over six hundred advertisements a day, even if they do no not notice the advertisements themselves (2). Just because they do not notice it, does not mean it does not affect them. Stereotypes are everywhere, even when you least expect them. Women especially are overcome by many stereotypes, like how they are treated as housewives and should stay at home cleaning. Women are also portrayed as super moms, where they are shown that they can do anything from balancing kids and cleaning the house, to keeping the husband happy and working full time at a successful job. A majority of advertisers show these common stereotypes in their ads. This causes many women to start thinking that this is the “norm,” that they are expected to be at home and at the same time have a flawless house and family with the perfect job.

With today’s society, many people, especially women, are finding that this is not right. Women do not always have to balance everything by themselves and make it look easy. They do not have to always be the one to stay at home to watch the kids and clean; men can have the same responsibilities that women are given. Men are either successful with the perfect wife or they are lazy with the perfect wife. Either way women are always shown as someone who has to be perfect. There was a time when these stereotypes did not exist, but they had to evolve somehow and they are not always the same stereotype. Women are stereotyped in advertisements, showing what is “expected” of them, but it took many factors for these stereotypes to evolve, and they ar...

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...c. 2013.

Bermosk, Kendra. "Representation of Woman in Advertisements." Representation of Woman in Advertisements. Bluffton University, n.d. Web. 03 Nov. 2013.

"Carlisle History." Carlisle History RSS. N.p., 12 Jan. 2008. Web. 15 Dec. 2013.

"Gender and the Media." Credoreference.com. SAGE Publications, Inc., 2011. Web. 15 Dec. 2013.

Long, Russ. "Chapter 9 Gender Inequality." Http://dmc122011.delmar.edu/. N.p., 21 Aug. 2011. Web. 29 Dec. 2013.

"Our Rising Ad Dosage: It's Not as Oppressive as Some Think." Mediadynamicsinc.com/. Media Dynamics Inc., 15 Feb. 2007. Web. 22 Dec. 2013.

Platt, Sarah. "Advertising Has Plenty of Gender Stereotypes." Alligator.org. The Independent Florida Alligator, 19 Mar. 2013. Web. 29 Dec. 2013.

Sosteric, Michael. "Gendered Activities, Gender Difference, Gender Exclusion." Sociology.org. The Socjournal, 6 Dec. 2012. Web. 27 Dec. 2013.

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