How Social Media Has Changed Politics

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The development of new technologies has profoundly altered the patterns of communication and interaction among persons at the micro and macro levels. The preponderance of people turns to the internet to procure information in addition to discussing issues and share opinions on the most pressing issues. The inception of social media facilitated the interaction and communication amongst users and their friends, colleagues, and families in addition to enabling users to distribute knowledge, opinions, ideas, and experiences (Stieglitz et al.). Social media has profoundly altered the landscape of political communication, a topic that has become quite a popular yet controversial topic in the current dialogue pertaining to modern political campaigns
(Yamamoto …show more content…

363). The authors evaluated frequencies on a daily basis by deploying a time series analysis, discovering that there was a symbiotic relationship between traditional news and political agendas proffered via Twitter feeds. They additionally ascertained that these links operated on a continuum pertaining to differential time lags depending on the political issue and the degree of intensity of the correlation. Although traditional media outlets did follow political candidates on specific issues or topics, some candidates preferred to broadcast their political agenda on Twitter feeds due to the immediacy and proximity associated with social media platforms (Conway et al. 380). The authors further ascertained that both
Twitter and traditional news media maintain a reciprocal correlation, except it should be noted that Twitter has the ability to "bypass media gatekeepers," which is why it has emerged as the most prized "source for journalistic content" in the current political climate.
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Due to the celeritous evolution of political communication via new and more immediate travels, the need to reevaluate the agenda-setting value of the traditional news media

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