How Soaps Attract Their Target Audience
I n this essay, I am going to compare Eastenders and Neighbours. I
will identify the key ingredients shared by different soaps and
examine ways in which such key ingredients differ from one soap to
another.
The key ingredients to soaps are that they last for years. The soaps
are usually serial and are set in a specific location e.g. Albert
square in Eastenders. In soaps, they all have characters, which appeal
to a specific audience.
Here are some characters, which appeal to specific audience; I have
chosen three characters from Eastenders and Neighbours.
The characters that I have chosen from Eastenders are Martin Kemp who
plays Steve Owen, Tamsin Outhwait played by Melanie Owen and Jessie
Wallace who plays Kat Slater.
Martin kemp- Martin in Eastenders has split personalities like most of
the characters. Martin most of the time plays a bad person but when
his in trouble people start to feel sorry for him. This attracts
audiences as people that do not like him might give him sympathy and
then his got the people that do like him. Martin comes off as a tough
guy, his another stereotypical character. All soaps have stereotypical
characters; they might be a business woman/man or the dodgy person.
Steve Owen is a spiteful character and is only nice to people that he
wants to be.
The typical story line of Steve is that he uses people and cons them.
Martin would appeal to women as; the soap portrays him as a sex
symbol. I also think that he would be aimed at people that are
interested in action and violence for example teenagers.
Tamsin Outhwait- Tamsin Outhwait is a strong female character and is
probably going to take the place of Peggy Mitchell when she is gone.
Tamsin has a different approach to women as all the other women on the
square are housewives or are married and work. Tamsin appeals as an
independent female who is always smartly dresses and not easily led.
Just because you do not reach someone's liking does not mean you can still not accomplish your dreams, and that is exactly what McDougal is doing is.Also, I have lack of interest in Brian Chavez because he is gifted in both ways athletically and intelligently, so he has nothing to worry about if they don’t win the game, because he has tons of full ride scholarships waiting for him.
The show I chose, for my target audience analysis, is called Law and Order SVU. Law and Order appears every Wednesday at nine o’clock on NBC. Law and Order: SVU has been around for 19 seasons, it is produced by Dick Wolf. The show takes place in New York City, and it is about a unit of police officers that investigate sexually-based offenses.
American Dad! Season 3: Episode 12 – at the beginning of the episode (1:04-1:11), Roger, a character on the show, responds to Coffee pal’s recent incentive – the new Pumpkin Amaretto Cream! He eagerly embraces the exciting new flavor, and adds it to his coffee.
Music Television, a basic cable service known by its acronym MTV, remains the dominant music video outlet utilizing effective marketing and competitive business practices throughout its nineteen year history. The creation of the "I Want My MTV" marketing campaign and use of the campaign throughout the 1980's helped the cable outlet secure a substantial subscriber base. MTV dealt with competition from cable mogul Ted Turner's Cable Music Channel by creating a fighting brand, sister cable service VH-1, along with facing challenges by numerous other music video programming services. Through exclusivity agreements with record labels for music videos and limiting access to cable systems owned by MTV's parent company, MTV exercised anticompetitive and monopolistic means to fend off competition. From its launch, MTV successfully applied these marketing and competitive business practices. The board of the Warner - AMEX Satellite Entertainment Company (WASEC), a partnership between Warner Communications and American Express, gave approval in mid-January 1981 for the creation of a cable service that would broadcast music videos . Music videos, song length visual depictions used in the promotion of a musical act's latest release, were already popular on European television since the mid 1970s. A deadline of August 1, 1981 was set for the launch of this new cable service as programs featuring music videos were beginning to appear on cable outlets such as Home Box Office and USA Network. The set-up and programming of the entire operation was to be established in approximately six-and-a-half months.
We like to label things in our culture. Those over the age of 65 are called senior citizens. Those under the age of 18 are called children. Anyone falling in between those ages are considered adults and there are certain expectations placed on that demographic. Adults are the backbone of society, responsible for basically just about everything. Television reflects that responsibility, as adults are usually portrayed as hard-working, career-oriented, and often married and raising children. With television reinforcing these expectations, many young people have probably felt that they need to grow into these roles and become responsible adults. A decade ago, however, NBC’s sitcom Seinfeld debuted challenging these social preconceptions of what an adult should be.
“This is the true story, of seven strangers, picked to live in a house, and have their lives taped, to find out what happens when people stop being polite, and start getting real”(MTV). This marks the beginning of MTV’s reality show, The Real World. The show takes 7 strangers, puts them in a trendy luxurious home, taping them 24 hours a day, 7 days a week, for about 4 months. The cameras capture petty arguments, late night hook ups, and pure laziness. How could this not be real? There are not many people that can live in an expensive home while laying around all day, and partying all night with little work involved. The Real World is a display of 18-24 year olds, typecasted to have their most extreme stereotypical qualities blown out of proportion for the world to see.
Some people in this world live their lives based on what they see on television. As a matter of fact, television is popular for its influential impact on society and the creation of different stereotype groups. People from all over the world let television run their lives and with all the television shows such as, the overly exaggerated reality show Jersey Shore a show that targets the age bracket of twelve to thirty-four year olds promoting domestic violence, partying, and alcohol. Painting a very vigilant dangerous stereotypical group Jersey Shore has had a big impact on the young teens and adults of America. Another television show that receives its views by promoting stereotypes groups is Fox News. Targeting only what Fox News thinks will get a rise out of the society and notorious for only showing one side to a story. Television nowadays promotes
Have you ever been watching a TV show and find yourself relating it to your life in some way? You might relate it to some problem that is going on in your life or some issue going on around your society. All of the sudden, I found myself thinking sociologically one day when I was watching the TV series Grey’s Anatomy. Almost seven series in, I started to realize similarities between Grey’s Anatomy and topics we have been learning about in class. I noticed ideas and concepts that related to sociology. From norms and agents to theories and structures, the series Grey’s Anatomy is a great analysis of sociology.
Although reality TV has the word “real” in the title, most reality television shows are few and far between when it comes to the truth of what actually happened. In a survey taken, people were asked about their age, gender, favorite reality TV show, and if they were religious or not. Through the survey much was revealed about the demographics about male and females between the age of 18 and 28 who mostly attend NJC. Most of the people surveyed attend Northeastern Junior College, a school with a conservative background, which plays a role in what reality TV shows they watched.
Have you ever looked through a magazine and found it to be really interesting? That is because you are part of its target audience. You are part of a group of people that the magazine is trying to appeal to. There is a reason Sports Illustrated is more of a man’s magazine and Family Circle is more of a woman’s magazine. The people that run that magazine put certain things in those magazines to attract their audience. More commonly, men are interested in sports and anything to do with sports. In Sports Illustrated, the reader would find sports, and that is it. The reader would not find an article titled “How working women balance their careers and home lives.” An article such as that would be found in a magazine like Family Circle, as it is targeted more towards women who have a family. For the purpose of this audience visual analysis, I will be discussing the October 8th, 2012 issue of People magazine. Looking at this issue and reading through the magazine, it is evident that the publishers do have a target audience in mind. This visual analysis will discuss who its target audience is and how the reader can tell. Also, the essay will discuss how the magazine makes the advertisements relevant to its audience.
Whenever we think of reality television shows we think of Kim Kardashian and her latest boyfriend or the endless drama between the women in The Real Housewives of Beverly Hills. To remark that women will constantly go from boyfriend to boyfriend or constantly insult and slander other women, which one may radically argue as a concept ingrained into reality; is rather severely stretching it? Could what we see in these “reality” shows morph our sense of what is normal? Why would reality shows be so dramatic if they were trying to emulate reality? If reality shows are so unrealistically dramatic, then why are people are trying to meet the unrealistic standards on the show? We heard frightening stories of women becoming anorexic or even suicidal
Changing has seemed to be the way MTV has survived over the years. MTV has grown very much since it was created. It is no longer only the “Music Television” channel. When ratings started going down, MTV had to branch out. MTV has done multiple studies on what their viewers want. The information found has been taken and used to form the MTV we have today. It is full of other projects that have made MTV very successful.
We live in an age and time where media influence is at its highest. The media has an impact on us as an audience through every possible medium including both television and print media. As scientists find and cure diseases, as America finds a new country to invade, as the European markets fluctuate, there has been one constant subject prevalent in the Western media- Islam. 1.6 billion people in the world are of the Muslim religion (Desilver 2013), making it the world’s second largest religion, second to Christianity. Even prior to the events of 9/11, the religion of Islam has been under scrutiny by the media. Edward Said, infamous for his works on Orientalism has greatly contributed to our understanding of the Western misunderstanding of the Eastern based religion. Said has defined Orientalism as the Western’s style of domination, reconstruction, and authority over the Orient (Said 1978: 3). Orientalism has observable effects in the most forms of media. As a result, and irrational fear of Islam and those that practice the religion began-Islamophobia. As defined by the International Civil Liberties Alliance, Islamophobia is “a term which is widely used by NGOs and frequently appears in the media, tends to denote fear, hatred or prejudice against Islam and Muslim” (ICLA 2013). This project will attempt to understand what the audience perception is about Islamophobia in the media. It will aim to uncover the ways in which television channels amplify common misperceptions about Islam. As a Muslim myself, this is an area that has always been of interest to me, and like many audiences I have been able to witness the dimensions of Islamophobia s depicted by the western media. After the events of September 2001, the fears of Islam and ...
In recent years there has been a surge in the popularity of reality television. Shows such as Teen Mom, The Jersey Shore, The Bachelor and Real World have dominated the broadcast airwaves. As these shows become increasingly popular; we must question their influence on the minds of our youth. The strong fascination that the young American culture has with reality television can negatively affect their lives by glorifying immoral behavior. In this research, I will use the combination method of qualitative and quantitative analysis to show how reality television is influencing our youth to accept immoral behavior. In addition, using these methods to explore the outcomes that result from watching reality television.
Communication is an essential aspect of the society. Without communication, it would be difficult for information to be passed from one person to the next. When communication is able to be transferred to a large number of people using various communication means, it is referred to as the mass communication. There is no denying the fact that mass communication has undergone a series of developments before its current success. The majority of success in the mass communication field is attributed to a number of people including Elizabeth Cochran Seaman commonly identified as Nelie Bly. In a summarized context, Elizabeth is a skilled author and reporter thus her influence in mass communication. For this particular paper, we shall examine the contributions