How Smart Ceos Use Social Tools To Their Advantage: Article Analysis

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Malory Cruz #301
March 16, 2015
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How Smart CEOs Use Social Tools to Their Advantage
Thomas, R.J., & Silverstone, Y. (2015, March 03). How smart CEOs use social tools to their advantage. Retrieved March 16, 2015, from https://hbr.org/2015/03/how-smart-ceos-use-social-tools-to-their-advantage

Article Summary:

This article underlines the importance of social tools to strengthen an organization. This article also highlights that each tool should be carried out and adopted by an effective leader suggesting that it will improve multiple interactions towards each employee and the organization as a whole such as efficiency in internal operations, external imaging and branding, employee performance, company morale, and overall employee …show more content…

WorldVentures is a global organization that made its way in Guam in the early part of 2014. WorldVentures is also the largest direct seller of curated group travel, with Independent Representatives in over 24 countries: it is with great pleasure to be a sole part of this movement especially here on Guam. The founders made it easy for the Guam group to communicate internally through a hub of digital media tools through the WorldVentures private web domain exclusive to the company: included features like instant messaging and direct video conferencing make it extremely easy for the Guam representatives to communicate with the corporate office in Texas. In addition, arrays of social media sites/apps are also highly encouraged for both internal and external purposes. Thomas and Silverstone (2015) suggest that advances in digital technology and their use in organizations carry a huge potential to empower employees to formulate efficient decision making, decrease ambiguity, and overall move the business closer to customers (Thomas and Silverstone, …show more content…

Thomas and Yaarit Silverstone are both highly invested in the dynamics of leadership strategies within an organization. Their work speaks for itself: Thomas is a managing director in the Accenture Institute for High Performance and is the author of eight books regarding leadership and organizational change. Similarly, Silverstone is a managing director responsible for leadership and talent in the Accenture Strategy Talent & Organization. Silverstone has more than 24 years of experience specializing in organizational performance issues in which she has written many scholarly

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