How Sexy is Your Alcohol?
analytical Essay
1223 words
For this assignment, I would like to take a closer look at alcohol advertisements. Working in the bar industry, I see many alcohol ads a day that promote and try to sell their product to their target audiences. According to results from the 2007 National Survey on Drug Use and Health, people between the ages of 21 to 25 years old drink more than any other age group (Aldworth 32). At this age, my peers and I are a large portion of the target audience for alcohol companies. For most of our lives we have heard that college is the time to live it up and party. The Federal Trade Commision claims that underage groups have a high exposure to alcohol advertising (1999). Another study conducted found that 1.2 alcohol commercials were found per hour during college sports programming (Grube 54). Think about the last time you saw an ad for alcohol. What did it look like? What or who was the focus of the ad? How did it make you feel? What message was being sent to you? Many print advertisements promoting alcohol use sex to sell their product. I challenge you to search “Alcohol ads” in Google Images and see just how many of those print ads contain some sort of sexual aspect. Whether it is a partially naked, thin, and busty woman, or a woman placed between a man’s legs, or an image of a woman who looks as though she is undressing, sex is everywhere in alcohol advertisements. It has become so prominent that sex in alcohol ads increased by 12% between 1983 and 2003 (Reichert, Childers, and Reid 1).
Skyy Vodka, for example, has been the center of many sexy alcohol ad controversies. One ad depicts a slim, tan, very busty white woman, lying down between the legs of a man in a tux standing over her holding a bottle of Skyy Vodka and two martini gla...
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...iew of Content, Effects, and Functions of Sexual Information in Consumer Advertising.” Ebscohost Publishing (2003): 241-273. Ebscohost Academic Search Premier. Web. 18 March. 2014
Reichert, Tom, Courtney Carpenter Childers, Leonard Hall. “How Sex in Advertising Varies by Product Category: An Analysis of Three Decades of Visual Sexual Imagery in Magazine Advertising” Journal of Current Issues & Research in Advertising 33 (2012): 1-19. Print.
Reichert, Tom, Ignatius Fosu. “Women’s Responses to Sex in Advertising: Examining the Effect of Women’s Sexual Self-Schema on Responses to Sexual Content in Commercials.” Journal of Promotion Management 11 (2005): 143-153. Ebscohost Academic Search Premier. Web. 18 March. 2014
Sturken, Marita, Lisa Cartwright. “Practices of Looking: An Introduction to Visual Culture.” New York, New York: Oxford University Press, Inc., 2009. Print.
In this essay, the author
- Explains that they see many alcohol ads a day that promote and try to sell their product to their target audiences.
- Analyzes how skyy vodka has been the center of many sexy alcohol ad controversies.
- Explains that advertising is a method of persuasive communication that seeks to establish attentiveness and knowledge of the brand.
- Explains that they see many alcohol ads a day that promote and try to sell their product to their target audiences.
- Analyzes how skyy vodka has been the center of many sexy alcohol ad controversies.
- Explains that advertising is a method of persuasive communication that seeks to establish attentiveness and knowledge of the brand.
- Explains that if sexy women are the subject of a vast majority of alcohol ads, it seems as though these alcohol companies are targeting men.
- Explains that many women feel that how they are represented in advertisements targeting men, including alcohol ads, is offensive, discriminatory, and degrading.
- Argues that the portrayal of women in alcohol ads may be a useful tool in targeting men, but advertisers must pay closer attention to society and what they believe to be appropriate.
- Cites aldworth, jeremy, and infanger, martina, janine bosak, sabine sczesny, in "communality sells: the impact of sexism on the recall of sexual and non-sexual advertisements."
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- Explains that advertising companies turn to heteronormativity or homosexual stereotypes to make homosexuals natural and normal. this leads to segregation based on sexual orientation, skewing adolescents' personal identity.
- Analyzes the trend of hypersexualization in modern advertising, which affects children's personal identity. fast food advertisements depict women in a sexual light, marketed towards appealing to the male gaze.
- Analyzes how segregated marketing promotes unhealthy gender stereotypes by dividing target customers by gender and imposing restrictions on what products boys and girls are expected to buy.
- Concludes that the impact of advertising on today's youth is far-reaching than what can be determined based on the content of on-screen commercials.
1754 wordsRead More - Rhetorical Analysis of an Advertisementanalytical essayAdvertisements are all over the place. Whether they are on TV, radio, or in a magazine, there is no way that you can escape them. They all have their target audience who they have specifically designed the ad for. And of course they are selling their product. This is a multi billion dollar industry and the advertiser’s study all the ways that they can attract the person’s attention. One way that is used the most and is in some ways very controversial is use of sex to sell products. For me to analyze this advertisement I used the rhetorical triangle, as well as ethos, pathos, and logos.
In this essay, the author
- Analyzes the rhetorical triangle, ethos, pathos, and logos used to analyze an advertisement.
- Analyzes how evan williams kentucky straight bourbon whiskey attracts males and females in their late teens to mid twenties.
- Opines that the writer's whole purpose of this advertisement is to try and sell evan williams kentucky straight bourbon whiskey.
- Analyzes the rhetorical triangle, ethos, pathos, and logos used to analyze an advertisement.
- Analyzes how evan williams kentucky straight bourbon whiskey attracts males and females in their late teens to mid twenties.
- Opines that the writer's whole purpose of this advertisement is to try and sell evan williams kentucky straight bourbon whiskey.
- Opines that of this advertisement is all about sexual stereotypes such as blonde hair blue eyes and a very large breast size.
- Opines that this advertisement is not ethical at all. it sends the message that if you don't wear sexy clothes and try and act sexually, you are no good.
- Analyzes how the logic behind the advertisement is almost in all essence sexual. they use their slogan that goes with their product and apply it to a completely different situation.
- Analyzes how the advertiser plays sexual emotions in the advertisement. they show an attractive woman and a bottle of whiskey, making it seem that if you drink their product that you can get this woman.
- Opines that sexually racy ads are a terrible way to advertise something. all companies advertise the same way.
1072 wordsRead More - Sexualization in The Mediaanalytical essayThe use of overly suggestive women in advertising has led to emotional and cognitive issues in the population of young women. Over the past few decades, the use of sexualization in advertising has become more common. Whether conscious or subconscious, the images and roles that are being portrayed send implied messages to the impressionable minds of children. Roughly 50% of teen girls in the U.S. read teen or adult fashion magazines, and a high percentage of those are exposed to commercials and billboards with sexual images on them (What’s the Problem). Because many of these advertisements shape women to be beautiful with thin waists, even skin, and large breasts, that becomes the standard for what other women should look like, whether attainable or not. The American Psychological Association conducted research in 2007, which proved that the “sexualization” in media has a negative...
In this essay, the author
- Opines that it is wise to think critically about the messages that the media is conveying to us. the pistachio industry uses a woman's whip to grasp viewers' attention.
- Argues that the use of sexualization in advertising has led to emotional and cognitive issues in the population of young women.
- Analyzes how the use of sexualization reinforces a pattern of gender roles that are currently circulating throughout advertisements.
- Opines that it is wise to think critically about the messages that the media is conveying to us. the pistachio industry uses a woman's whip to grasp viewers' attention.
- Argues that the use of sexualization in advertising has led to emotional and cognitive issues in the population of young women.
- Analyzes how the use of sexualization reinforces a pattern of gender roles that are currently circulating throughout advertisements.
- Analyzes how advertisements reinforce gender roles by showing women lower on the screen, using shallower colors, and being in submissive positions.
- Explains how tammy baldwin and shelly moore capito came up with legislation to help young girls reject negative media images targeting them while encouraging the media to offer healthier and more positive messages for all young people.
- Explains that despite the small changes to legislation and regulations, the issue of sexualizing women in advertising is still growing.
- States that the american psychological association commends house bill aimed at promoting more positive images for girls.
1093 wordsRead More