Once this analysis completed, Google can plan strategic plan to utilize their strengths, improve upon their weaknesses, maximize their opportunities, and eliminate threats that can endanger their growth as a company. Google External Environment Political, economic, and technological are three factors of the external environment that Google must identify with doing an external analysis. Political factor can profit Googles growth through different markets. Chinese’s and US government placed an obstacle for any growth that Google had in these markets. According to Google 2009, “They viewed Google as a monopoly and request authority to monitor its activities.
E-Commerce Times, "The Rise of SaaS and Your Regulatory Risks." Last modified Jan 31, 2008. Accessed November 1, 2011. http://www.ecommercetimes.com/story/61448.html. Golden, Bernard. CIO.com, "The Case Against Cloud Computing, Part Four."
If you are part of the handful of Americans that are self-employed, or you own a business that is dependent on consumer spending, then you are especially vulnerable to the effects of this cycle. People and businesses that fall into this category will find that demand is closely related to movements in GDP, gross domestic product or the broadest quantitative measure of a nation's total economic activity (Investopedia). During a boom, such businesses should enjoy strong demand for their products, assuming that the products are actually wanted by consumers. But during a slump, the business has to suffer a sharp drop in demand (tutor2u). Such events may cause business owners to lose their customers, employees, their businesses, and eventually maybe personal assets such as their homes
Inside Apple's Cult-Like Culture. Retrieved from Business Insider: http://www.businessinsider.com/10-ways-to-think-different-inside-apples-cult-like-culture-2011-3#ixzz1RYn9fWoV