How Persuasion Impacted Clinton's Career

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Introduction If one has not heard of Bill Clinton, either he/she is very young or likely lives under a rock. William Jefferson Clinton, best known to many as “Bill” served as the 42nd President of the United States from 1993 to 2001. Inaugurated in office at the age of 46, Clinton was the third youngest president (John F. Kennedy was the second youngest at 43, while Theodore Roosevelt was the youngest overall at the age of 42). Clinton was the first president to been born after World War II and the first to be born in the baby boomer generation. The baby boomers are the generation of people who were born between the years of 1946 to 1964. At the time of the baby boom, social change was very prominent. According to, baby boomers resisted the “consumerist suburban ethos” and began to fight for social, economic, and political justice for minority groups. An example of this was when “student activists took over college campuses, organized massive demonstrations against the war in Vietnam and occupied parks and other public places” ( Staff, 2010). Going back to the topic of Vietnam, President Clinton spoke to the Veterans at the Vietnam Veterans Memorial during his first year as presidency. At the time, it was a controversial move since Clinton did not attend Vietnam, but rather he went to Georgetown University on a scholarship. However, this will be described more later on in detail. Keep in mind; this is not a history book since the theme of this story is about Persuasion. Therefore, the history of President Clinton will be brief, followed by the notable events where Clinton was persuasive and the analysis giving the details of why and how he became persuasive in each event. History President Clinton, (bi... ... middle of paper ... ...ould capitalize on the opportunity during his acceptance speech at the 1992 Democratic National Convention. In his speech, Clinton stated to the American public that the one thing that irritates him the most about Bush was that “he derides and degrades the American tradition of seeing and seeking a better future. He mocks it as the vision thing”. In addition, he would also state that “where there is no vision, the people perish” (p. 7). Clinton went further into the speech, arguing that his “New Covenant” vision would establish a clear idea as opposed to a vague idea from the predecessor. This would also refer to Rank’s Model as he intensified and emphasized the word “New” as a way to persuade the people to forget about the status quo and vote for change. Clinton would also target the domestic issues by using the images of “community” and themes of “connectedness”

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