How Newsweek Attracts Its Readers
The media communicates to its target audiences by applying certain
signifiers in order to create meaning. These signifiers include
photographs, language, etc. Using my example of the Newsweek magazine
front cover I shall tell you how this magazine attracts its reader and
I will discuss the composition of the front cover in relation to this.
Newsweek is an international magazine that focuses on current affairs
and the media. It is serious in language. Its cover is suitable for
the type of magazine it is and the stories and articles it deals with.
It has a straight forward composition with immediately informative and
easy to read captions that tell you what the main stories inside are
about. The page is not too busy and there are no extra pictures or
captions to draw attention away from the main story or to over crown
the page.
There is a close up black and white photograph of Tony Blair on the
front who is the hot topic of the moment and symbolises war and
politics. As part of the sequencing of items in the composition, his
face is positioned to the right of the captions and is approximately
in the upper two thirds of the page. The use of black and white makes
the image very dramatic and has immediate impact. He has a serious,
concerned and almost challenged expression on his face. The lighting
that they have used and the closeness of the shot makes Blair look
old, drained and worn-out. As a prime minister he looks weak. This
interpretation most likely conforms to traditional view points and
values present in contemporary society
The captions positioned on the left of the page are bold in a
san-serif typeface, the text is split up by the colour yellow so that
the reader is more likely to read it, it is easier on the eyes and
more and more inviting to read than if the text was all white.
Symbolic codes have been used in the captions text; these are a system
it is easier to read and it can be identified with. It is based on his
These two colors draw the viewer’s eye to look directly at words first then to the picture located in the middle. The text says, “When you ride ALONE , you ride with Hitler,” is highlighted in black. The color black represent power and control and that also emphasizes who Hitler was.The text located on the bottom of the page, “Join a car-sharing club today,” is highlighted yellow and that colors represent positivity and energy. Also, the color of the text is a mirror image of the problem and solution. “When you ride ALONE, you ride with Hitler” highlights the problem the United States is trying avoid. “Join a car-sharing club today” is the solution to how the United States can stop their
through some old things of my father's in the attic. I came across an old issue
This gives the readers a clue that what is to happen in the upcoming text is a
it makes you more aware of what the poem is about and lets you decide
In the documentary film, Page One: Inside The New York Times, the inner world of journalism is revealed through journalists David Carr and Brian Stelter as the newspaper company The New York Times, struggles to keep alive within a new wave of news journalism. The film is dedicated to reveal the true inner mechanics of what modern day new journalists face on a daily basis and leaves the audience almost in a state of shock. It broadcasts news journalism as yes, an old school method of news generation, but it also highlights an important component that reveals the importance behind this “old school” methodology. We often think that progression always correlates with positive products, but the documentary insists that within the case of modern journalism, the new wave method is actually a detriment that can reap negative consequences.
Interviewee: It seems that the majority of the stories in tabloids are sad at the beginning however they always tend to turn happy towards the end. Like it could be "I was kidnaped by an alien but they eventually returned me back home with special powers!".
Certainty, or lack of it, completely shapes our behavior. It is the catalyst that transforms attitudes into action thus, the greater certainty we have in a belief, regardless of its accuracy, the greater its influence will be on what we do (Bondy Consulting, 2015). However, from the perspective of the salesperson it is strongly based on influence strategy in the corporate market.
Why is it that every time we see that someone is keeping a journal we have that gut urge to sneak into their bag and read all of their innermost thoughts? We all experience it. Although most want to deny it, there is no escaping that part of us that wants to know all we can about other people. Luckily, there is a medium that lets us do just that. Tabloids make the lives of others, especially celebrities, an open book for all to read and scrutinize. Not only do tabloids offer the lives of others on a silver platter, but they also let readers get sensational satisfaction, meaning they have the ability to be actively involved in articles with all their senses. Emotional stories, graphic images, terrifying fantastic epics, the lives of others, are all presented to readers in one convenient medium; the tabloid.
Having this written in the first person allows the audience to have a more understanding. It also makes the reader feel like they are in the book. Although if this book were to be written in the third person the text would carry on forever and you also would not understand to its full potential.
...Moreover, by having paragraphs smaller and/or larger then others, it helps the reader identify what is important within the confines of the text.
This helps to develop theme because then the reader has an idea of what to expect from the
...ite to inform, while others write to remember. Either way, documentation seems beneficial to both the writer, and the reader.
Print Media: Choosing Sensationalism Over Accuracy? There are so many universal subjects in this world, but there is one that everybody can relate to: the prospect of finding love with someone. With the media being a great influence on what society believes to be true, many of the popular gender-based media are choosing sensationalism over accuracy to get the attention of potential readers. Almost all of these magazines have articles about dating and marriage, spouting out inaccurate information and non-professional advice to impressionable readers.
An argument can be made that Journalism is one of the very few professions in the world of media that is handled with some sort of dignity and pride. After reading “The Elements of Journalism” by Bill Kovach and Tom Rosenstiel, I realized how important journalism is to each and every one of us. Whether you’re a writer or a reader, the back and forth exchange between provider and consumer is extremely important in pushing society forward. Journalism after all is designed to challenge society, promote new ideas and spark conversation between one another. Despite the positives of journalism, there are issues that exist within the profession that cannot be excused and cannot be ignored.