“All media are cross Platform” what is the meaning of the word cross platform and when does a media become a cross platform? This essay is going to explain in detail how media companies use each platforms to attracted more and new consumers. How do media companies use one specific text to create multiple platforms and why do they do so? Besides that what are media convergences? Harry Potter will be used as the main case study for this essay, it will explain how Harry Potter started and how it became cross platform. It would have a few other example of media convergences and it will include a variety of example on cross platform media. To write this essay lots of reading had to be done and mostly Henry Jenkins book was very helpful to understand …show more content…
According to Henry Jenkins, media convergence removes the lines between all media industries and bring a whole new idea of how media is perceive. Nowadays, customers expect every media company to have a website available which was clearly not necessary a few years ago. He argue that both the consumer and the producer need to change.
Another example of media convergence is the ability to watch movies from your smartphones devices such as IPad, mobile devices and even in the car. Jenkins argue that “Media convergence is, in that sense, an old concept taking on new meanings”. He claim that the traditional concept of watching movie is still available but with media convergence consumers can also watch same movies with nearly same quality from their mobile phones.
Henry Jenkins, claim that “transmedia is the technique of telling a single story or story experience across multiple platforms and formats including, but not limited to games, book, events, cinema and television”. Star wars, is possibly the most extensive transmedia project around the world. The owner makes sales from every possible platform available. With over 100 official games available in every genre and platforms, clothing lines, jewellery, accessories, animated series, websites and wikis Star Wars uses the perfect formula to become one the best contemporary media
When discussing the media, we must search back to its primal state the News Paper. For it was the News paper and its writers that forged ahead and allowed freedoms for today’s journalism on all fronts, from the Twitter accounts to the daily gazettes all must mark a single event in the evolution of media in respects to politics and all things shaping. Moving on in media history, we began to see a rapid expansion around 1990. With more than 50% of all American homes having cable TV access, newspapers in every city and town with major newspaper centers reaching far more than ever before. Then the introduction of the Internet; nothing would ever be the same.
Joseph STRAUBHAAR and Robert LaROSE (2002). Media Now. Communication Media in the Information Age. 3rd Edition. Belmont, Wadworth/Tompson Learning.
From its beginnings, media has always been distributed through networks. Though the networks of today differ greatly from those of before, the basic concept remains the same. There are many definitions of what a network is, and there are numerous types of networks. Media is connected to, and makes use of, more than just one of these types of networks. With the use of today’s expansive and complicated technology, more of these networks are being made accessible to media companies. This essay will be looking at what networks are, the essentially symbiotic relationship between them and media, and will analyse the effects of this relationship on the world at large.
The implications and effects of media consolidation became a topic of great debate in the late 1960s (Anderson 2002). Currently there are new writings on the topic appearing every day. Some topics of discussion include; consolidation being viewed as predecessors of global capitalism, the traditional notion of media having a public interest obligation being diminished, and how media audiences are treated as consumers rather than citizens (Anderson 2002). One topic is the positive effects on businesses with media consolidation. Th...
Smith, Aaron. “Transmedia Storytelling in Television 2.0.Strategies for Developing Television Narratives Across Media Platforms” A discussable version of Aaron Smith’s thesis for Middlebury College. (2009) Web. 19 Mar. 2014.
Media or medium of communication has been conceptualized to effect and drive information to the greater masses because it’s the venue where information can be linear form of communication. This essay will discuss what it is meant by media according to online Business Dictionary defines as the communication channels through which news, entertainment, education, data, or promotional messages are disseminated.” This may include broadcasting and narrowcasting medium such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet, the Business Dictionary further includes in this definition.
The Harry Potter series is a force to be reckoned with now-a-days. Even though the book series ended, as well as the movies, it will always continue to leave impacts and grow on top of itself using different media, old and new. When J.K. Rowling wrote the first book, she never thought it would be what it has become today. A New York Times article states, “Here we look at what has become a hugely profitable corporate brand, a fan-fueled sensation and one of the biggest entertainment stories of the last decade” (Dargis and Scott, 2011). A lot of this hype and growth came from the use of media convergence. The definition of media convergence is the combination of new media and old media within a single piece of media work – the coming together of different media products. A good example of this would be how we now use our cellular devices to listen to music. We use the old media idea of personal music players, but we
Joseph STRAUBHAAR and Robert LaROSE (2002). Media Now. Communications Media in the Information Age. 3rd Edition. Belmont, Wadsworth/Thompson Learning.
...ely available and accessible from everywhere. New media has introduced innovative platforms and ways to consume media products, they have been embedded into our social context that we are unaware of the different ways we are constantly relying on technology. This leads us to call for more contemporary studies towards new media audiences for a more in-depth analysis and how they have merged the different contexts of media consumption.
Back in 2003 Henry Jenkins caused a massive stir in the media world when he introduced the idea of transmedia storytelling, Jenkins describes it as a process where elements of fiction are dispersed across multiple media platforms in order to serve the purpose of creating a coordinated entertainment experience. Jenkins goes on to say that preferably, each medium will contribute different aspects which will assist in the telling of a story and unveil new aspects. However a good transmedia text does not simply supply information, instead it allows the fans, or fandom, to interact with the world within the text (Jenkins, 2007). This essay will arue that transmedia storytelling impacts on how the audience interacts with the story, in order to
Motion pictures have been entertaining people of all languages from their beginnings in silent films, to television and now on the World Wide Web. This essay will be discussing the recent history and innovations of both film and television as well as the advent and growth of the franchise, the merging of the two medias, the synergy of both motion medias into the New Media, and the effect of New Media on their future.
Everyday we encounter the media in some form. It could be waking up to the sound of the radio, or passing billboards in the streets or simply just watching television. They are a lot of different forms of media, for example, verbal or written media, visual media and aural media. Examples of media would include newspapers, magazines, film, radio, television, billboard advertisements as well as the internet. Media studies came about because of the developments in mass communication and it provokes the generation of exigent questions about what we think we know as well how we came about knowing it. There are always changes in the media and the term “media” refers to the many ways of physically forming meanings as well and carrying them. The term “media studies” on the other hand, means different courses priorities different media; different theories and different learning outcomes (Bazalgette, 2000).
The evolution of media has transformed the way we interpret the world around us. It gives us a new perspective by allowing us to interact with one another through the Internet. Media has become much more personal and diverse as user-generated content becomes more prominent in our lives. We are exposed to assorted types of viewpoints that shape our understanding and knowledge of the social world. Moreover, change in technology has brought advancement to transportation methods, which makes it very easy and fast to go long distances than before. It has also brought change in communication, with the development of the mobile phones, where the communication is now more efficient. Technology has also brought changes in education where students can do online courses, take exams, quizzes, do assignments and even discuss with the classmates the related topic of each week as if you were in the actual classroom. The changes of technology play a big part in the media and how it is used. The technological changes made throughout these time periods have made communication and the media widely spread.
Newspapers have been around since the early 18th century, gaining prominence after 1790 during the colonial era. Magazines followed right behind newspapers and gained popularity as well, television followed last, booming with popularity in the 1960’s. Television is still the most often used source for news and other information such as the weather. But new forms of mass media are on the rise, such as channels, blogs and podcasts, which have been around since the early 2000’s but are now picking up momentum and gaining prominence as a news source. There are similarities as well as differences between the old media and the new media, and while the new media is more modern and accessible it does not have to push old media out of the picture, the two can be combined for the benefit of the consumers and
Finally, observing the traditional organizations and how they used to associate themselves to the physical forms by which they distributed their products – television broadcasting company, radio broadcasting company, newspaper, book or magazine publisher. Recently, these media firms had to restructure their business in order to be successful in this digital world. Hence, they had to widen their delivery medium rather than limiting it, and be exploiters of content wherever content is available to be exploited.