How Mcdonalds Changed The World

446 Words1 Page
bulb-icon

Recommended: Advertising objectives of mcdonald's

If someone was asked to think of a fast food restaurant that is more popular and stands out more than any other restaurant, what would they most likely pick? Most people probably said McDonald's. McDonald’s has been around since 1940 and has taken off all over the world since then. McDonald’s is around almost everywhere people go and has changed the world in many different ways. Some ways are good, and some are of course bad. The main ways McDonald’s has made an impact on the world is the food causing obesity, Ronald Mcdonald Charity, and the convenience of the restaurant. Because of the McDonald brothers opening this restaurant, it has definitely changed America and the world we live in forever. A lot of people wonder about how McDonald’s

Show More
Related

  • Analysis Of Mcdonald's Fast Food Nation

    1107 Words  | 3 Pages

    Growing up with McDonald 's, many watched McDonald 's advertise themselves. A considerable amount of children along with adults have either gone or continue to go to an establishment. Have you ever stopped and wondered the reason why people crave fast food so much? Could it be that the food is deliciously intriguing or could it be that fast food has been drilled into the heads of an abundant amount of people? A mass of people grew up with each advertisement every fast food restaurant released, whether the advertisement was on television, on the radio, or printed? Has the craving for McDonalds has been caused by the physiology that goes behind each advertisement?

    Read More

  • Mcdonalds' Golden Arches

    1282 Words  | 3 Pages

    When fast food comes to mind, one fast food mammoth comes to mind: McDonald's. The imperial fast food giant can be linked visually to several images, but namely its trademark golden arches. Other visual images, primarily for advertisement purposes, are also stamped into the minds of Americans associating the idea of burgers and fries with the ubiquitous franchise.

    Read More

  • Fast Food Nation

    808 Words  | 2 Pages

    From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers. With each generation that passes, brings fast food chains into more homes and continues impacting lives.

    Read More

  • How Mcdonalds Characterize American Culture

    395 Words  | 1 Pages

    Mcdonalds is one of the biggest and largest fast food chains in America, it can be viewed as a cultural icon. The principles of McDonalds as a business has a tremendous influence on every aspect of a culture. The business characterizes American Culture through the impacts on our society and economy.

    Read More

  • The Globalization of McDonald's

    2634 Words  | 6 Pages

    A world without the Big Mac, Happy Meals, Chicken McNuggets, and the phrase “I’m lovin’ it,” is almost inconceivable. People around the globe have become accustomed to the high gleaming golden arches that make up the famous emblem for McDonald’s. McDonald’s has grasped the concept that culture flows from power. In this case, the American culture flows through the veins of this fast-food giant and the more that is supplied, the greater the demand. It is no secret that McDonald’s has become one of the world’s largest fast-food retailers. It has become a well known icon that has played a huge part in globalization, with chains located in many different countries… transforming the meaning of fast-food all around the world.

    Read More

  • The McDonaldization of Society

    734 Words  | 2 Pages

    The McDonaldization of Society The McDonaldization of society may sound somewhat misleading but the term actually refers to the rationalization of society. The use of the word "McDonaldization" just simply indicates that the fast food restaurant is one of many great examples of rationality. Ritzer discusses five dimensions that characterize rationality or a rationalized society: efficiency, predictability, calculability, the use and preference of non-human technology, and the control over uncertainty. The five characteristics can be noticed in various aspects of society which exemplifies the extent that rationality affects our society and societies worldwide. In this paper I will summarize Ritzer's discussion of these five characteristics and give possible examples of each dimension.

    Read More

  • Taco Bell: A Social Media Analysis

    835 Words  | 2 Pages

    The one fast food restaurant that has always captured my eyes is Taco Bell. Taco Bell is a place where my stomach and heart is always available. I believe they excel at Twitter with great communication with fans. Taco Bell is a place for where anyone can eat at, but they target mostly

    Read More

  • McDonald's: A Global Company

    1560 Words  | 4 Pages

    The purpose of this research is to provide a substantial assessment/explanation/analysis of the degree to which the McDonald’s operates based on a universal cultural or whether it is most strongly influenced by the national culture of that country. The researcher will explain how McDonald’s uses diversity and organizational initiatives to contribute to the corporate bottom line. Finally, the researcher will evaluate the company’s bottom-line rationale for diversity initiatives.

    Read More

  • Analysis of McDonald’s

    1650 Words  | 4 Pages

    McDonald’s has the largest fast food market share in the world. As mentioned, it serves 68 million customers every day in 119 countries, allowing it to be the second largest outlet operator with more than 34,000 outlets.

    Read More

  • McDonalds and Their Impact On Society

    1158 Words  | 3 Pages

    Have you ever wondered how the business empire of McDonalds was started? With over ninety nine billion served, it was started in 1940 in San Bernardino, California. It was started off as just a Bar-B-Q that served just twenty items. Its first mascot was named “Speedee” They eventually realized that by setting up their kitchen like an assembly line that they could be much more productive and get their food done faster, with every employee doing a specified job; the restaurants production rate became much higher. A milkshake machine vendor came into their small restaurant one day, his name was Ray Kroc. He saw how much potential the restaurant has, so he bought it out and opened one of the first franchises. Within the first year of Ray Kroc buying it, there were one hundred and two locations all around the world. McDonalds currently is one of the largest fast food restaurants in the world and currently has served over sixty four million customers through one of their thirty two thousand sites. It has almost become a way of life for America. Though, McDonalds started off as a small business between two brothers, it grew into one of the largest restaurant franchises in the world and greatly affects our society and how we eat our food.

    Read More

  • Mcdonalds: The Effects Of Globalization Through The Impact Of Mcdonalds

    1156 Words  | 3 Pages

    In the early 1940’s, the world was introduced to one of the largest companies within the food industry. What had started as a small entrepreneurial venture, quickly evolved into one of today’s largest fast food companies in the world. No matter where you in the world, everyone is capable of recognizing the big golden arches as a representation of the famous corporation, McDonalds. Their globally known status has functioned as a major contributor to consumer culture in Canada and as well as internationally. From their famous Big Mac sandwiches to their fresh crispy golden french fries, the company has created a great impact on the consumers through the effect of Globalization. In this essay, I will attempt to prove the effects of globalization

    Read More

  • The Success of the McDonald’s Franchise

    1280 Words  | 3 Pages

    Not having to answer to a corporate boss is the dream of many and the flexibility that owning a business franchise creates provides this option. Success is not reached by simply creating a business, however. The level of success is measured by the size and efficiency of the business. Business growth is the driving force of the economy. The additional jobs and revenues created when a business expands allow the economy to grow at exponential rates. One of the fastest and most popular ways to increase the size of a business is to turn it into a franchise, which can then be purchased by individuals. Franchising provides opportunities that are beneficial to both the parent company and the purchaser. The company that owns the business can expand without having to pay such a large initial cost to open a new store since the franchise purchaser pays a cost to open the business. As well, the company can regulate many of the business activities so that there is a sense of consistency throughout all of the locations. The purchaser is allowed to use the trademarks and goods of the franchise which already have a large market presence. As well, they are provided with training and work standards by the company to help their business run smoothly (Kalnins & Lafontaine, 2004, p.761). Looking at the business model of the world’s largest food retailer, McDonald’s, provides great insight into franchising and business growth in general as well a better understanding of a global business that utilizes the franchising technique.

    Read More

  • The Role Globalization plays on Cuisine for McDonalds

    2833 Words  | 6 Pages

    When society thinks about the local McDonald’s, they probably do not think “innovation’. That is because everyone has become accustomed to the many novelties that McDonald’s has introduced over the years. Some people do not even know that McDonalds was the leader in innovation being the first major international fast food restaurant, with the first drive-through window. What many people do not realize is that McDonald’s continues to drive innovation in fast food. Some times the innovation is well advertised, but other times they are designed so that customers will never even notice (Ritzer, 2004).

    Read More

  • Fast Food Obesity

    1153 Words  | 3 Pages

    Fast food started from basic stands on the sides of streets. It has always been connected with the expansion of urban development. When the urban areas gained a greater population the amount of food stands on the sides of streets did, as well. The United States is most famous for fast food. The first ever fast food restaurant was called White Castle; it was built in Wichita in 1921. White Castle had a very minimal based menu. It was mostly well- known for their hamburger. This restaurant was the start of the fast food chains in America. About 20 years later, one of the most famous fast food chains in America was created. McDonalds was built in 1940, and it was created as a drive-in restaurant with a wide-ranging barbecue menu. Later on, McDonalds had created a 9-item menu that consisted of: hamburger, cheeseburger, three soft drinks, milk, coffee, potato chips, pie, French fries, and milkshakes. As you can see, fast foo...

    Read More

  • A Critical Analysis Of Mcdonald's Human Resource Management Strategy

    1309 Words  | 3 Pages

    “McDonald 's is the leading global foodservice retailer with more than 35,000 local restaurants serving nearly 70 million people in more than 100 countries each day” (About McDonald’s 2014).

    Read More

More about How Mcdonalds Changed The World

Open Document