How Is Ethos Used In Steve Jobs Speech

Steve Jobs is an American icon that has created a society filled with technological advances no person could have imagined. In 2005 Jobs’ gave a commencement speech at Stanford University that captured many peoples hearts with his use of emotion and rhetoric. By breaking down his speech into three parts he was able to connect his whole speech into one theme, never giving up until you find something you love. The three stories he decided to share included connecting the dots, love and loss, and death. Through Steve Jobs’ use of appropriate delivery, language and establishing his credibility he was able to give a speech that is now unforgettable to many people. “Your time is limited, so don't waste it living someone else's life,” a quote from

He never seemed to make a negative comment about another person or group unless it was himself. For example he said “Well, as Apple grew we hired someone who I thought was very talented to run the company with me…” not once did he mention this name so nobody would be offended (Jobs para). Using rhetoric he persuades the audience that you can achieve great things. Jobs’ uses emotional triggers, anecdotes, and repletion to do so. Steve Jobs use of pathos easily makes people believe they can go through hardship and somehow achieve great things in the end. He talks about his college experience or lack there of and not being able to afford it, also he brings up being fired from apple. These two things made the audience feel for him but then as he explained how successful he became the idea of perseverance and not giving up seemed easier. Along with emotional appeal his anecdotes captured the audience. He describes his college calligraphy class,

“I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can't capture, and I found it fascinating.”(Jobs

You are already naked. There is no reason not to follow your heart,” this quote from Jobs’ speech is one of my personal favorites (Jobs para). The way he described death as an awakening and thinking you have nothing to lose made me as a listener want to get up and find my love in life. “The overwhelming viral response to the commencement address is a testament to just how much of a mark Jobs left on the world, and especially on young aspiring innovators.” Said by Carolyn Gregiore on why watching this speech is important, explains how I feel about Steve Jobs and the mark he left on me after watching the speech (Gregiore para) “Stay Hungry, Stay Foolish” a small quote that may stay with me for the rest of my life was the perfect closing to his speech because it left me with a thought like I said is unforgettable. By explaining how Steve made it through many hardships it gives me the hope that I will be able to push through them if I hit