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How Ikea Became What It Is Today
556 Words2 Pages
Recommended: Brief intro about ikea
HISTORY- HOW IKEA BEGAN:
1920’s- The story of IKEA began in 1926, when Ingvar Kamprad, the found of IKEA, was born in southern Sweden. Being raised on ‘Elmtaryd’, a small farming village, he started selling matches at the age of five. By the time he was seven, he expanded to selling flower seeds, decorations, pencils and greeting cards.
1940’s- In 1943, at the age of 17, IKEA is founded by Ingvar when his father rewarded him with money for succeeding in his education, using it to establish a business of his own. He started by selling simple products like jewellery, watches, pens, wallets...etc. In 1945, IKEA’s first advertisements appeared in local newspapers and in 1948; IKEA expanded its range by including furniture into its line, which were made by local manufacturers near his home.
1950’s- In 1951, the first IKEA catalogue was published. In 1953, Furniture showrooms were available for customers to see before ordering in order to prove its quality. Discovering flat packaging and self-assembly was decided in 1956 and in 1958, the first IKEA store opened in Sweden with the la...
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