How Do Apple Customer Affect Consumer Behavior

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Product Customer wants Customer needs Customer expectations Good –apple watch Customers always want the product of new variety and with new features. They also want it at cheaper price, so that they can afford it easily. In daily life every one of us needs various things for our daily use. Watch is also a part of it. Customer needs apple watch because it has many other different functions which other watches do not have in them. Service-customer service Everybody needs a good customer service. Being friendly is the most basic need of the customers. Idea –new apple software’s Customers want that whenever they go to buy anything, they should be treated well and in good manner. The…show more content…
Marketers must understand the way culture and its accompanying values, as well as person social class influence their buying behavior. The other major element of a culture is its values. People’s value systems have a major effect on their customer behavior. TASK-3 Q-3.1 Ans- apple watch Customers only choose the product based on their perceived value. Satisfaction of customers is always necessary .satisfaction is the extent to which the actual use of a product matches the perceived value at the of purchase. Good style and design of a product always attract the customers. And it improves the performance of product. It also gives a product a strong and competitive advantage in the market. It must have some different and good features than other watches so that customers can buy it. for example- a person buying an apple watch does not mean that he is buying it for seeing time, it also reflects their status symbol. Q3.2 ANS- the company I have researched on is apple. There are some factors that influence on pricing decision, quality and customer service. Internal…show more content…
Communication during the promoting should be in very good way, so that customers can easily understand about products values. Customer dealing and service is another major part because handling the customers in a good manner improves the image of the company and product as well. TASK-4 Q-4.1 Ans- there are two types of market research’s Primary research- it always takes more time and it is very expensive. It meets the particular needs which is very helpful. Secondary research- it is very cheaper and always takes a less time. Apple always provide information about their product on time and in accurate way. Their customer service is always good .they make some strategies to run their company. Q-4.2 Ans- every company have their own strategies in effective communication and monitoring of customer service and quality. apple also has various strategies’ like they have good staff which deals with the customers in a very good and effective manner. They give sufficient knowledge to the customer about the feature and benefits of product .for online customers, they provided toll-free no. so that customers can communicate with them and solve their
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